Weekender: Campaign Trail: How Coke gives its 130-year-old logo contemporary flair

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BROUGHT TO YOU BY — YouGov Boost your brand with actionable insights Following the US Best Brand Rankings 2021, YouGov analyzed the most improved brands to see what drove their staggering growth. Get the free report now.   Column Campaign Trail: How Coke gives its 130-year-old logo contemporary flair Overlaying the 19th century script on richly hued cans balances nostalgia and modernity, a comforting reminder of Coca-Cola's iconic status. Miller Lite skirts Super Bowl ad block with metaverse bar The Molson Coors beer will dish out prizes and exclusively air its big game ad via a virtual bar in Decentraland. Bud Light brews up limited-edition NFTs to launch zero-carb beer The drop will hit a week before Super Bowl LVI, where the brand is also running a TV spot for the better-for-you Bud Light Next. Sponsored Content by Marketing Dive's studioID Why leading brands turn to creative automation Creative automation and modular design systems are the building blocks to brand consistency, even cutting overall production time in half. Learn more in this new playbook. Groupon invites fans to Gronk's house for Super Bowl party Promoted with an ad on YouTube, Groupon's experiential activation highlights the type of experiences offered on its marketplace. Olympic athletes encounter dinosaurs in crossover spots for 'Jurassic World Dominion' Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event. Unilever realigns focus on product categories amid claims it's lost its way The CPG giant changed its structure following withering criticism of its progressive bent and a botched takeover bid for GSK's consumer health unit. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Can retailers grab more CPG ad dollars without repeating digital media's mistakes? While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions. Deep Dive What's next for advertisers as Google changes course again on cookie alternatives Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues. The 4 Leading Cookie-Replacement Strategies Marketers rely on 3rd-party data for measurements and a host of tasks - all of which goes away by 2023. Explore the top 4 replacement contenders here. Learn More From Our Library Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic Playbook How Instagram DM Automation Powers Smarter Social Commerce Spectrm Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations View all resources Best of What We're Reading CNBC LVMH CEO Bernard Arnault says ‘we have to be wary of bubbles’ with the metaverse Financial Times Netflix stock market woe is warning to Hollywood Vox What’s the point of digital clothes? MediaPost MRC: VAB Incorrectly Represents Nielsen Undercounting Bloomberg Mark Zuckerberg’s Stablecoin Ambitions Unravel With Diem Sale Talks Digiday Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake? Suggest a story we should read Upcoming Event Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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