Jan. 28 - What's next as Google changes course again on cookies | How Coke keeps it logo contemporary

Campaign Trail: How Coke gives its 130-year-old logo contemporary flair; Apple's services segment hits record $19.5B as company shakes up mobile advertising; Instacart rolls out shoppable brand pages for CPGs; Bud Light brews up limited-edition NFTs to launch zero-carb beer View online | Signup | Forward

Daily Dive Jan.​ 28,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — YouGov Boost your brand with actionable insights Following the US Best Brand Rankings 2021, YouGov analyzed the most improved brands to see what drove their staggering growth. Get the free report now.   Deep Dive What's next for advertisers as Google changes course again on cookie alternatives Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues. Column Campaign Trail: How Coke gives its 130-year-old logo contemporary flair Overlaying the 19th century script on richly hued cans balances nostalgia and modernity, a comforting reminder of Coca-Cola's iconic status. Apple's services segment hits record $19.5B as company shakes up mobile advertising The category, which includes advertising, has potentially benefited from privacy changes enacted by the iPhone maker that have negatively impacted rivals. Sponsored Content by Stirista B2B marketing success in 2022 relies on 4 elements A look at 4 emerging B2B marketing data and attribution trends that will be essential in 2022. Instacart rolls out shoppable brand pages for CPGs The digital storefronts, which list the products that are in stock at users' most recently shopped store, deepens the e-commerce company's advertising push. Bud Light brews up limited-edition NFTs to launch zero-carb beer The drop will hit a week before Super Bowl LVI, where the brand is also running a TV spot for the better-for-you Bud Light Next. Opinion Why 2022 shouldn't be '2020, too' for the events industry The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin. UPDATED Super Bowl LVI: Tracking every ad Medical tech company Hologic is making its debut appearance, while E-Trade hints at the return of its baby ambassador. Read more news The 4 Leading Cookie-Replacement Strategies Marketers rely on 3rd-party data for measurements and a host of tasks - all of which goes away by 2023. Explore the top 4 replacement contenders here. Learn More From Our Library Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic Playbook How Instagram DM Automation Powers Smarter Social Commerce Spectrm Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations View all resources What We're Reading CNBC LVMH CEO Bernard Arnault says ‘we have to be wary of bubbles’ with the metaverse Financial Times Netflix stock market woe is warning to Hollywood Vox What’s the point of digital clothes? Suggest a story we should read Upcoming Event Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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