Jan. 19 - Anheuser-Busch refreshes logo | Oscar Mayer's 'bologna-inspired' face mask

Oscar Mayer's 'bologna-inspired' face masks poke fun at self-care; As events again go virtual, marketing takeaways from a timely metaverse activation; TV tops in video for reaching advertisers' goals, survey finds; Can restaurant marketers get digital right while facing panoply of pressures? View online | Signup | Forward

Daily Dive Jan.​ 19,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — #paid The new way to scale influencer marketing in 2022 Find the right influencers for your brand in minutes. We help you test and measure influencer marketing. There's also a special offer for you. 👉 Take a look   Anheuser-Busch updates logo to match forward-looking brand purpose The refreshed "A&Eagle" logo is the next step in the company's renewed focus on consumer-centricity and a commitment to innovation. Oscar Mayer's 'bologna-inspired' face masks poke fun at self-care Closely resembling deli meat, the product is meant to evoke childhood memories of playing with food while offering actual skincare benefits.  As events again go virtual, marketing takeaways from a timely metaverse activation Publicis worked with Samsung on a Decentraland experience that proved prescient as CES saw major exhibitors and attendees pull out last minute due to omicron concerns. Sponsored Content by Sideqik The 21st Century Social Circle Social media user survey findings show the impact of influencers on purchasing. Download the eBook. TV tops in video for reaching advertisers' goals, survey finds Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground. Deep Dive Can restaurant marketers get digital right while facing panoply of pressures? Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty. SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement. UPDATED Super Bowl LVI: Tracking every ad Sam's Club will make its big game debut with a spot starring comedian Kevin Hart, while Kia will return after skipping the 2021 event. Read more news CPG Marketing Trends for 2022 Discover how leading CPG brands like PepsiCo and Mars are responding to shifts in the retail landscape with insights from this new Trendline. Access Now From Our Library Trendline Digital personalization marking the grocery industry Chicory Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Retail 2022: A Data-Driven Look at What to Expect Placer Labs Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources What We're Reading Ad Age How Microsoft could rule the metaverse with Activision Blizzard buy The Wall Street Journal Big Tech and Foes Spar Over Bill to Curb Market Power of Dominant Internet Platforms Insider In leaked audio, Peloton execs discuss plans to lay off 41% of the sales and marketing staff and 'stripping out low performers' in e-commerce Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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