Jan. 31 - McDonald's metaverse Lunar New Year | Michelob Ultra unveils streetwear line

Michelob Ultra unveils streetwear line to reflect growing wellness strategy; What's next for advertisers as Google changes course again on cookie alternatives; Michelin gamifies teen driver safety with The Sims mobile app; Campaign Trail: How Coke gives its 130-year-old logo contemporary flair View online | Signup | Forward

Daily Dive Jan.​ 31,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Canva Design software for marketing teams Canva is easy and powerful graphic design software for marketing teams. Design anything, publish faster and always stay on brand. Sign up free today.   McDonald's enlists fashion designer for Lunar New Year celebration in metaverse An interactive virtual space displays towering zodiac sculptures by Humberto Leon in the latest sign the chain is committed to exploring the tech frontier. Michelob Ultra unveils streetwear line to reflect growing wellness strategy The brand teamed with artists to design the shirts while positioning itself as a better-for-you brew to reach younger, more wellness-focused generations. Deep Dive What's next for advertisers as Google changes course again on cookie alternatives Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues. Sponsored Content by Sailthru Profitable personalization: boosting audience engagement with zero- and first-party data Utilize zero- and first-party data to leverage audience engagement. Michelin gamifies teen driver safety with The Sims mobile app In-game billboards encourage players to check their tire pressure in exchange for a chance to win gaming-related prizes or a Twitch gift card. Column Campaign Trail: How Coke gives its 130-year-old logo contemporary flair Overlaying the 19th century script on richly hued cans balances nostalgia and modernity, a comforting reminder of Coca-Cola's iconic status. UPDATED Super Bowl LVI: Tracking every ad Sam Adams will bring back its "Your Cousin From Boston" character in a spot with Boston Dynamics, while Hellmann's again aims to tackle food waste. Read more news Marketing Has a Language Problem: How AI Can Help Discover how marketers are expanding into new markets by using AI to overcome language barriers. Learn More From Our Library Playbook How to Make Competitor Analysis an Integral Part of Your SEO Toolkit Semrush Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Playbook How to Score Better Online Reviews for Your Banking Business Podium View all resources What We're Reading MediaPost SiriusXM Unveils New 'ID' For Targeting Premium Audio Listeners Ad Age Dot-com Super Bowl commercials are a warning to crypto brands Digiday Advertisers, TV networks plan to set Nielsen alternatives as 'shadow currencies' in this year's upfront negotiations Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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