Jan. 25 - Unilever realigns focus on product categories | Can retailers grab more CPG ad dollars with media networks?

Can retailers grab more CPG ad dollars without repeating digital media's mistakes?; Miller Lite skirts Super Bowl ad block with metaverse bar; QR codes promise ad interactivity boost with growth of connected TV; Groupon invites fans to Gronk's house for Super Bowl party View online | Signup | Forward

Daily Dive Jan.​ 25,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — YouGov Boost your brand with actionable insights Following the US Best Brand Rankings 2021, YouGov analyzed the most improved brands to see what drove their staggering growth. Get the free report now.   Unilever realigns focus on product categories amid claims it's lost its way The CPG giant changed its structure following withering criticism of its progressive bent and a botched takeover bid for GSK's consumer health unit. Deep Dive Can retailers grab more CPG ad dollars without repeating digital media's mistakes? While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions. Miller Lite skirts Super Bowl ad block with metaverse bar The Molson Coors beer will dish out prizes and exclusively air its big game ad via a virtual bar in Decentraland. Sponsored Content by Iterable The top 10 mobile marketing campaigns every brand needs Learn how to create successful mobile marketing campaigns across each phase in the customer journey, so you can achieve familiarity, engagement, and trust. See examples now. QR codes promise ad interactivity boost with growth of connected TV Leveraging the uptick in "second-screening," scannable codes on TV ads give marketers another data signal about consumers. Groupon invites fans to Gronk's house for Super Bowl party Promoted with an ad on YouTube, Groupon's experiential activation highlights the type of experiences offered on its marketplace. MNTN acquires QuickFrame in hopes of streamlining CTV ad production The deal follows the ad tech firm's acquisition of Ryan Reynold's Maximum Effort Marketing agency last summer. UPDATED Super Bowl LVI: Tracking every ad Workflow management platform Monday.com and Irish Spring will air their first big game ads, with the 50-year-old soap brand introducing a visual refresh. Read more news The 4 Leading Cookie-Replacement Strategies Marketers rely on 3rd-party data for measurements and a host of tasks - all of which goes away by 2023. Explore the top 4 replacement contenders here. Learn More From Our Library Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic Playbook How Instagram DM Automation Powers Smarter Social Commerce Spectrm Playbook Understanding Consumer Digital Shopping Behaviors Glassbox View all resources What We're Reading Adweek NBCUniversal Will Return to Radio City Music Hall for In-Person, May Upfront CNBC Four AGs sue Google for allegedly tracking you without permission Ad Age How emotion has overtaken reason in driving brand choice AdExchanger Meet Topics API, Google's Latest Addition To The Privacy Sandbox (It's Basically FLoC 2.0) Suggest a story we should read Upcoming Event Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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