Jan. 13 - Campbell's teams with experiential toy brand | NBCUniversal names iSpot.tv a preferred measurement partner

NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup; Expect jagged growth of media consumption as saturation point nears; Starbucks commits to a more diverse supply chain; Why agency account reviews are set to continue their rapid pace in 2022 View online | Signup | Forward

Daily Dive Jan.​ 13,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Prezzee Incentive Marketing and the Gift of Data Give the gift of choice, optimize your pipeline and deliver data-driven results with Prezzee Business. Book a demo and earn a $25 Prezzee Smart eGift Card.   Campbell's teams with experiential toy company Camp on candles, activity guides The tie-up comes as parents seek ways to keep their children entertained, whether stuck inside due to cold weather or pandemic-related school closures. NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl. Expect jagged growth of media consumption as saturation point nears Time spent with media grew 3.1% in 2020, 1.6% in 2021 and is set to lift 2.5% in 2022 — an up-and-down trend PQ Media expects will persist. Sponsored Content by Marketing Dive's studioID How marketers can reach Gen Z in 2022 Marketers have fast learned that Gen Z doesn’t fall for traditional advertising. Learn how brands are leveraging nano-influencers to build authenticity and engagement with the younger demographic in this playbook. Starbucks commits to a more diverse supply chain To improve representation in its paid media, the chain will allocate 15% of its ad budget to minority-owned and targeted media companies in the next year. Why agency account reviews are set to continue their rapid pace in 2022 Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there. UPDATED Super Bowl LVI: Tracking every ad Booking.com will air its debut Super Bowl commercial in the game's fourth quarter. Opinion The long and short of it: understanding video options in a fragmented world While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris. Read more news Featured Resources Sponsored Content by Khoros Digital marketing trends that will define success in 2022 [Whitepaper] Navigating the rise of digital commerce: Imperatives for CMOs [Analyst report] The Forrester Wave™: Social Suites, Q3 2021 [Blog] Top 4 customer engagement trends for 2022 From Our Library Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook How to Prepare Now for the Demise of Third-Party Cookies IPONWEB Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic View all resources What We're Reading Wired What Is Web3, Anyway? Ad Age TikTok partners with CreatorIQ to help brands find the right influencers Digiday Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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