Jan. 12 - Gap tries on creator-made NFTs | Twitter invests in Aleph Group to bolster digital ad expertise

Twitter invests in Aleph Group to support digital ad expertise globally; Why agency account reviews are set to continue their rapid pace in 2022; Looking ahead: 9 trends that will steer marketing in 2022; GroupM: Next-gen tech hype wanes while consumer data wariness rises View online | Signup | Forward

Daily Dive Jan.​ 12,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Prezzee Incentive Marketing and the Gift of Data Give the gift of choice, optimize your pipeline and deliver data-driven results with Prezzee Business. Book a demo and earn a $25 Prezzee Smart eGift Card.   Gap taps Frank Ape creator for NFT drop focused on spreading positivity Making its first crack at the crypto format, the retail brand is trying to gauge what consumers want out of a more digitally-led world. Twitter invests in Aleph Group to support digital ad expertise globally Aleph is building an education tech platform for digital advertising with the goal of training more than 50,000 professionals in 90 countries on five continents. Why agency account reviews are set to continue their rapid pace in 2022 Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there. Sponsored Content by Paved Why newsletter sponsorships are the future of targeted advertising Discover why newsletter sponsorships are taking over the advertising industry. Deep Dive Looking ahead: 9 trends that will steer marketing in 2022 Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers. GroupM: Next-gen tech hype wanes while consumer data wariness rises Missed expectations for tech like 5G and AR/VR suggest marketers will encounter obstacles amid lofty plans to build out the metaverse. UPDATED Super Bowl LVI: Tracking every ad After a five-year break, Taco Bell will appear in the Super Bowl with a 30-second spot in the game's fourth quarter. Read more news Featured Resources Sponsored Content by Khoros Digital marketing trends that will define success in 2022 [Whitepaper] Navigating the rise of digital commerce: Imperatives for CMOs [Analyst report] The Forrester Wave™: Social Suites, Q3 2021 [Blog] Top 4 customer engagement trends for 2022 From Our Library Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook How to Prepare Now for the Demise of Third-Party Cookies IPONWEB Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic View all resources What We're Reading The Wall Street Journal Apple's Metaverse Prospects Produce Real Optimism for Investors Ad Age Kanye West's Yeezy Gap airs first TV ad Bloomberg U.S. Gets 'Second Time Lucky' in Reviving Facebook Monopoly Case Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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