Jan. 7 - Oreo takes over last standing Blockbuster | Will Cameo play bigger role for brands?

Cameo poised for bigger role in brands' 2022 social strategy; Yahoo builds out shoppable ad tech with MikMak deal; Super Bowl LVI: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 7,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Planning for future uncertainty requires advertisers to shift from a fixed mindset to one of growth. We've identified 3 pillars of effectiveness to navigate disruption. Learn more.   Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return Collaborating with the last standing location of the video-rental store aligns with other experiential activations that have leaned on fondness for past decades. Cameo poised for bigger role in brands' 2022 social strategy Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content. Yahoo builds out shoppable ad tech with MikMak deal Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites. Sponsored Content by Straker The language of innovation: How AI is improving the translation experience for marketers Having a translation partner leverage AI to improve quality can make a real difference. UPDATED Super Bowl LVI: Tracking every ad Frito-Lay will bring together its Cheetos and Doritos brands in a spot featuring a new celebrity spokesperson. Read more news Featured Resources Sponsored Content by Postlight Need to convert strategy into software people love to use? [Learn] Get the handbook designed for busy leaders who need to make digital transformation happen today. [Get inspired] Postlight designs, builds, and ships beautiful, high-performance digital products for partners like VICE, Goldman Sachs, Mailchimp, Audubon, and the MTA. [Listen] The Postlight Podcast is an honest, no-BS conversation about tech, business, ethics, and culture. From Our Library Webinar - on demand How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Bloomberg Second Measure Webinar - on demand 5 Strategies to Satisfy Customer Expectations in 2022 Podium Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Retail 2022: A Data-Driven Look at What to Expect Placer Labs View all resources What We're Reading Variety Peacock Will Stream All of NBCU’s 2022 Winter Olympics Coverage Digiday With Prebid at the helm of UID 2.0, indie ad tech marches to a unified beat but not all voices are in harmony Reuters Tech entrepreneur Murria eyes bid for ad company M&C Saatchi Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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