Jan. 10 - T-Mobile buys ride-share ad network | Social commerce growth races ahead of e-commerce

Social commerce to grow 3 times as fast as e-commerce, Accenture predicts; Cameo poised for bigger role in brands' 2022 social strategy; Super Bowl LVI: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 10,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Prezzee Incentive Marketing and the Gift of Data Give the gift of choice, optimize your pipeline and deliver data-driven results with Prezzee Business. Book a demo and earn a $25 Prezzee Smart eGift Card.   T-Mobile acquires ride-share ad network amid digital OOH rebound With the deal for Octopus Interactive, T-Mobile wants to help advertisers reach urban cord-cutters and convert its data capabilities into a larger revenue driver. Social commerce to grow 3 times as fast as e-commerce, Accenture predicts Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025. Cameo poised for bigger role in brands' 2022 social strategy Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content. Sponsored Content by Paved Why newsletter sponsorships are the future of targeted advertising Discover the value newsletter sponsorships bring to your target audience. UPDATED Super Bowl LVI: Tracking every ad Google is back with an undisclosed ad buy after skipping last year's game. Read more news Featured Resources Sponsored Content by Khoros Digital marketing trends that will define success in 2022 [Whitepaper] Navigating the rise of digital commerce: Imperatives for CMOs [Analyst report] The Forrester Wave™: Social Suites, Q3 2021 [Blog] Top 4 customer engagement trends for 2022 From Our Library Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic View all resources What We're Reading The Wall Street Journal GameStop Entering NFT and Cryptocurrency Markets as Part of Turnaround Plan TechCrunch Lululemon names Twitch exec Mike Aragon CEO of Mirror Ad Age Edelman says it will drop clients that don't meet its ESG standards, though activists are skeptical Suggest a story we should read Company Announcements Press releases from companies in your industry. Chief Marketer Selects Sway Group In Its Exclusive List Of Top Marketing Agencies Press release from Sway Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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