Aug. 3 - TikTok, Publicis team up to drive social commerce | Why Jack in the Box used Discord during Comic-Con

Why Jack in the Box hosted a Comic-Con afterparty on Discord; Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand; Nielsen bets on cookieless measurement in shift away from 'brittle identifiers'; When brands should skip the NFT trend View online | Signup | Forward

Daily Dive Aug.​ 3,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Straker Translations Future Proofing Global Communication Straker provides next generation language services supported by a state of the art technology stack and robust AI layers to clients around the world. Learn more.   TikTok to help Publicis clients drive social commerce in new partnership Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program. Why Jack in the Box hosted a Comic-Con afterparty on Discord CMO Ryan Ostrom explains why the chat platform is a fit for the "go-to QSR for late-night munchies." Deep Dive Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand Seasonal efforts from brands like OshKosh B'gosh focus on building confidence and deploying robust digital investments as concerns mount over the COVID-19 delta variant. Sponsored Content by UserTesting A must-have for today's businesses: A customer-first obsession As companies race to reach the ever-rising bar of customer expectations, the traditional methods they have used to assess the quality, usability and relevance of their offerings are no longer good enough. Nielsen bets on cookieless measurement in shift away from 'brittle identifiers' The firm, which claims to track nearly 90% of digital ad spend, will apply machine learning and Google's FLoCs to keep tabs on unauthenticated traffic. Opinion When brands should skip the NFT trend Although the tech is new and barriers to entry are high, brands that overcome these hurdles can capture consumer attention, writes MullenLowe Group's Rachel Kronberg. Read more news Featured Resources FROM: Impact Build next level revenue growth with partnerships [ebook] Advertising is dead, defy revenue death with partnerships [ebook] Partnerships incrementality benchmarks 2020 [case study] Learn how Bespoke Post grew partnership revenue 296% From Our Library Trendline The era of personalization in retail Playbook 4 Strategies for Scaling Up E-Commerce Conversions Scalefast Trendline Inside the latest trends in direct-to-consumer Trendline The marketing strategy of augmented reality View all resources What We're Reading Digiday California Attorney General says popular, digital ad opt-outs from trade groups don’t comply with CCPA The Wall Street Journal Reese Witherspoon’s Hello Sunshine to Be Sold to Media Company Backed by Blackstone The Drum S4 Capital unveils network-wide agency rebrand as MediaMonks takes center stage Adweek How to Get Jay-Z to Invest in Your CPG Startup Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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