Feb. 4 - Walmart buys Thunder to round out ad platform | McDonald's goes digital for Lunar New Year

McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences; Lowe's invites couples to splash-painting date night for Valentine's Day; Dole calls attention to food insecurity with OOH 'malnutrition labels'; A future for virtual? Adapting to a fatigued event audience in 2021 View online | Signup | Forward

Daily Dive Feb.​ 4,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive's studioID Generate More Content with Creative Automation As online sales continue to skyrocket, does your marketing team have the tools it needs to keep up with the demand for content? Find out in this playbook.   Walmart acquires Thunder ad tech as it preps self-serve display portal The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon. McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday. Lowe's invites couples to splash-painting date night for Valentine's Day Under CMO Marisa Thalberg, the home improvement retailer continues to engage consumers by meeting changing demands related to the pandemic. Dole calls attention to food insecurity with OOH 'malnutrition labels' The campaign includes outdoor projections in several cities that resemble the "nutrition facts" labels on packaged foods. Opinion A future for virtual? Adapting to a fatigued event audience in 2021 In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year, Accenture Interactive's Mark Curtis writes. UPDATED Tracking every ad buy for Super Bowl LV Skechers reunited with Tony Romo for its latest big game spot, while Jeep will return to the game after last year's standout "Groundhog Day" ad. Read more news From Our Library Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce View all resources What We're Reading CNBC Apple and Hyundai-Kia pushing toward deal on Apple Car Digiday 'You can find those audiences elsewhere': Advertisers scramble for answers after Apple's IDFA update Ad Age Grocery startup Good Eggs taps former Walgreens CMO Vineet Mehra Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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