Feb. 10 - Aunt Jemima rebrands | Experiential marketing returns for Valentine's Day

Brands get back together with experiential marketing in time for Valentine's Day; Oracle, Walmart bid for TikTok reportedly hits wall as Biden reassesses strategy on China; DoorDash, Shake Shack deliver Boyz II Men throwback for Valentine's Day; Chips Ahoy asks fans to design sneakers for mascot Chip View online | Signup | Forward

Daily Dive Feb.​ 10,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Terminus A Guide to Getting Started with ABM Whether you need a step-by-step guide to implementing Account-Based Marketing (ABM) or just a source of inspiration, the Blueprint to ABM has you covered. Read Now.   Aunt Jemima rebrands as Pearl Milling Company Instead of a picture of a Black woman, the PepsiCo brand's packaging will feature a drawing of an old-fashioned mill on the banks of a river. Deep Dive Brands get back together with experiential marketing in time for Valentine's Day Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready? Oracle, Walmart bid for TikTok reportedly hits wall as Biden reassesses strategy on China Walmart continues to work closely with the app, signaling TikTok's ability to bridge content and commerce will remain valuable to the retailer. Sponsored Content by Streetbees The 2021 consumer trends brands need to prepare for Find out what the consumer world can expect in 2021 and what that means for brands. Read the whitepaper. DoorDash, Shake Shack deliver Boyz II Men throwback for Valentine's Day The "Love Delivered" campaign includes a livestreamed concert, limited-edition menu items and date-night kits to help couples set a romantic mood. Chips Ahoy asks fans to design sneakers for mascot Chip As its parent company attempts to collect first-party data, the Mondelez brand partnered with sneaker customizer Dominic "The Shoe Surgeon" Ciambrone. Fox launches multichannel campaign to turn Tubi into 'billion dollar business' As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020. Deep Dive Super Bowl LV ads highlight marketers' disconnect with reality Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night. By the numbers: Super Bowl LV The big game's ads, broken down by sentiment, social engagement and more. Read more news How Cheerios and FabFitFun Drive ROI Explore real-world examples of how leading brands are building meaningful customer relationships by aligning their brand with a cause. Get the Playbook From Our Library Survey Report Creating the Right Omnichannel Strategy for Today’s Customers Criteo Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources What We're Reading Variety Twitter Gains 5 Million Daily Users in Q4, Projects 20% Growth in Q1 After Trump Ban Ad Age Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows Adweek Disney Sets Upfronts Week Return With May 18 Virtual Event, Hulu Exits NewFronts Digiday ‘We’re building the plane while flying’: AB InBev’s in-house team plans structural changes as it takes on more work Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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