Feb. 16 - Sweetgreen starts in-house agency | How CMOs can preserve crisis-driven gains

CMOs see influence climb in crisis, but action is needed to preserve gains; Brand marketers stick to trust-building strategies forged in 2020's fires, study finds; Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen?; Labatt turns cases of beer into NHL arenas with Snapchat lens View online | Signup | Forward

Daily Dive Feb.​ 16,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Bazaarvoice Virtual Event: World Summit 2021 World-class speakers, industry trends, predictions, masterclasses, and more. Join us at the Bazaarvoice World Summit March 9-10. Save your seat.   Sweetgreen preps in-house agency with new exec The chain hired Thomas Wilder as its first executive creative director, overseeing advertising, online channels, store experiences and social media. CMOs see influence climb in crisis, but action is needed to preserve gains The position has a branding problem of its own, as fewer than 20% of surveyed senior marketers aspire to take on the mantle, according to Clear research. Brand marketers stick to trust-building strategies forged in 2020's fires, study finds More than three quarters of brands surveyed by Iterable plan to continue their messaging around social issues in 2021. Sponsored Content by Bynder The art of brand storytelling Download now to learn how creative content brings a brand story to life and differentiates from competitors. Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen? Following revelations that Springsteen was charged with a DWI, the automotive brand quickly removed a spot that wasn't a hit to begin with. Labatt turns cases of beer into NHL arenas with Snapchat lens Snapcodes on beer boxes unlock an AR experience that causes a virtual arena to appear, arriving as most hockey teams play without fans in attendance. Column Campaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital To keep up with its "freaky fast" positioning, the sandwich chain needed to grow up without feeling old compared to its competitors. Read more news Inside the World of Influencer Marketing Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce View all resources What We're Reading The Wall Street Journal Facebook Meets Apple in Clash of the Tech Titans—'We Need to Inflict Pain' CNBC Dexcom's Super Bowl ad with Nick Jonas sparked record interest in its glucose monitor, CEO says Variety TrillerTV Launches With Shows Hosted by Jennifer Lopez, D'Amelio Family, Jake Paul, More Ad Age Microsoft says Google and Facebook should pay publishers for news The Drum Dentsu's losses almost doubled in 2020 to $1.3bn Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Through New AI-Driven Capabilities Press release from Pattern89 Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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