Feb. 26 - Heinz tests fans' endurance | M&M's adds Spotify playlists to scannable packs

M&M's revives Messages packs with integrated Spotify playlists; Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots; Ruffles celebrates individuality on social media and in return to TV ads; Spotify unveils audio ad marketplace as podcast ambitions face key test View online | Signup | Forward

Daily Dive Feb.​ 26,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Save up to 50% on direct marketing Maximize effectiveness and ROI with a "ride share" platform that solves for rising postage and enhances personalization. Find out how.   Heinz asks fans to wait 57 minutes for website to load in latest endurance play A patience-testing stunt promoting the brand's burger kit suggests Heinz recognizes homebound consumers still don't have much to do. M&M's revives Messages packs with integrated Spotify playlists Each pack has a printed message and a special code that opens a complementary playlist when scanned with a smartphone camera. Column Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots Embracing a broader definition of fitness to include nutrition and mindfulness gives legs to its "Put It All Out There" campaign, especially as some consumers feel the slog of pandemic fatigue. Sponsored Content by ActionIQ How technology accelerates — or impedes — your ability to become customer-centric This is a crucial time for business leaders as they weigh the benefits and costs of different approaches to building a customer-centric organization. Ruffles celebrates individuality on social media and in return to TV ads Along with two commercials starring Anthony Davis, the "Own Your Ridges" campaign features fellow NBA star Jayson Tatum. Spotify unveils audio ad marketplace as podcast ambitions face key test As the platform places bigger bets on non-music audio content, the Spotify Audience Network seeks to help brands more seamlessly run campaigns. Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push "Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising. Read more news From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID View all resources What We're Reading The Wall Street Journal Mr. Potato Head Isn’t Going Away. Meet the New Potato Head Family. The Verge Twitch, owned by Amazon, pulls Amazon’s anti-union ads NPR TikTok To Pay $92 Million To Settle Class-Action Suit Over 'Theft' Of Personal Data Suggest a story we should read Upcoming Event How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target March 11, 2021 - March 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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