Feb. 22 - General Mills CMO talks purpose, e-commerce and data | Chevy debuts on TikTok

Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'; Nielsen introduces cookieless system to track online actions; Twitch reaches beyond gaming and connects with viewers, brands; Zaxby's inspires random acts of kindness with TikTok challenge View online | Signup | Forward

Daily Dive Feb.​ 22,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Save up to 50% on direct marketing Maximize effectiveness and ROI with a "ride share" platform that solves for rising postage and enhances personalization. Find out how.   Q&A General Mills CMO shares outlook on purpose, e-commerce and data as pandemic boosts sales Speaking to Marketing Dive, Ivan Pollard said he believes agencies can't go back to the old AOR model and dished on how the company is working with partners like Walmart and Amazon.   Chevrolet debuts on TikTok with artist behind viral hit 'My Truck' The General Motors brand features its Silverado full-size pickup in the video, while the lyrics mention the carmaker's truck lineup. Nielsen introduces cookieless system to track online actions A pilot of Identify Sync, which leverages de-identified person-based identifiers, attributed 96% of conversions to marketing touch points with consumers. Sponsored Content by ActionIQ How technology accelerates — or impedes — your ability to become customer-centric This is a crucial time for business leaders as they weigh the benefits and costs of different approaches to building a customer-centric organization. Twitch reaches beyond gaming and connects with viewers, brands A recent tie-up with Lexus on a custom car signals how the Amazon-owned site is teeing up growth plans by diversifying content to attract a wider audience. Zaxby's inspires random acts of kindness with TikTok challenge The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience. Read more news From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant View all resources What We're Reading The New York Times Jay-Z and LVMH, Two of the World’s Biggest Brands, Go Into Business Bloomberg Clubhouse Chats Are Breached, Raising Concerns Over Security Ad Age What advertising's biggest industry events will look like in 2021 Adweek Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Definition 6 Serves As Creative Editorial & Sound Design Partner for CBS Sports’ Super Bowl LV Broadcast Press release from Definition 6 Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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