Feb. 17 - Old Spice's barbershop doubles as content studio | Is Clubhouse the next big app for marketers?

Will Clubhouse be the next social media platform for marketers?; McDonald's escalates chicken sandwich wars with merch drop; CMOs see influence climb in crisis, but action is needed to preserve gains; ANA: More than one-third of marketers unclear on when business travel will return View online | Signup | Forward

Daily Dive Feb.​ 17,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Bazaarvoice Virtual Event: World Summit 2021 World-class speakers, industry trends, predictions, masterclasses, and more. Join us at the Bazaarvoice World Summit March 9-10. Save your seat.   P&G's Old Spice to open first barbershop, doubling as content studio The barbershop will serve as a test lab to develop new products and marks a return to experiential stunts that the COVID-19 pandemic paused. Will Clubhouse be the next social media platform for marketers? The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands. McDonald's escalates chicken sandwich wars with merch drop A capsule collection for the new Crispy Chicken Sandwich includes a hoodie and a vinyl record with a track that will be in the chain's advertising. Sponsored Content by Vibes The 2021 state of mobile report A look back at the trends that shaped 2020, and where mobile marketing is headed in 2021. Get the report. CMOs see influence climb in crisis, but action is needed to preserve gains The position has a branding problem of its own, as fewer than 20% of surveyed senior marketers aspire to take on the mantle, according to Clear research. ANA: More than one-third of marketers unclear on when business travel will return Plans depend on vaccine distribution, as 75% of respondents said they would not be comfortable traveling until they're immunized. Opinion Chief meme officer: Possibly marketing's best force multiplier right now At a time when many consumers operate on some form of smart device, companies' formal induction of a chief meme officer is long overdue, writes Hansen Technologies' Adnan Bashir. EA buys Glu Mobile for $2.4B in quest to quickly scale mobile games business Nabbing the developer behind Kim Kardashian: Hollywood doubles the size of EA's mobile offerings as the category sees a pandemic windfall. Read more news Inside the World of Influencer Marketing Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce View all resources What We're Reading Star Tribune Target names first chief growth officer, new marketing chief in executive shuffles Digiday 'So much uncertainty': Media dollars see-saw between Apple iOS and Google Android devices ahead of IDFA Bloomberg Twitter Closes at Record as Advertising Market Recovers Adweek S4 Capital Continues Its Ambitious Evolution by Joining The Climate Pledge Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Through New AI-Driven Capabilities Press release from Pattern89 Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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