Feb. 11 - Coke plans 'always-on' experiential campaigns | Panda Express' digital take on Lunar New Year

Panda Express celebrates Lunar New Year with digital red envelopes; Study: OOH takes on 'new potency' as consumers head outside, burn out on devices; Brands get back together with experiential marketing in time for Valentine's Day View online | Signup | Forward

Daily Dive Feb.​ 11,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Terminus A Guide to Getting Started with ABM Whether you need a step-by-step guide to implementing Account-Based Marketing (ABM) or just a source of inspiration, the Blueprint to ABM has you covered. Read Now.   Coke plans data-driven, 'always-on' experiential campaigns as sales dip The company is looking to drive "greater efficiency across the marketing spend portfolio" and announced plans for Sprite's first global campaign. Panda Express celebrates Lunar New Year with digital red envelopes The QSR brand also partnered with influencer Joy Cho to create limited-edition kits to help families celebrate the holiday at home. Study: OOH takes on 'new potency' as consumers head outside, burn out on devices After suffering setbacks during the pandemic's early stages, out-of-home advertising is regaining some steam as consumer behaviors evolve. Deep Dive Brands get back together with experiential marketing in time for Valentine's Day Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready? Read more news How Cheerios and FabFitFun Drive ROI Explore real-world examples of how leading brands are building meaningful customer relationships by aligning their brand with a cause. Get the Playbook From Our Library Survey Report Creating the Right Omnichannel Strategy for Today’s Customers Criteo Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources What We're Reading Pitchfork Bruce Springsteen’s Jeep Ad Pulled From YouTube After Report of DWI Arrest Adweek ViacomCBS Will Also Return to Upfronts Week in May Ad Age With limited vaccine rollout, retailers hold back on marketing CNBC Viant, the ad tech company that bought MySpace, sees shares surge 90% in IPO Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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