Feb. 18 - Jameson pays people to take PTO | Unified ID leaps ahead in race to replace cookies

Trade Desk hands off Unified ID in key step toward replacing cookies; Miller Genuine Draft shows it has 'nothing-to-hide' with brand refresh; Study: Advertisers favor CTV buys with established media outlets over streaming startups; Will Clubhouse be the next social media platform for marketers? View online | Signup | Forward

Daily Dive Feb.​ 18,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Bazaarvoice Virtual Event: World Summit 2021 World-class speakers, industry trends, predictions, masterclasses, and more. Join us at the Bazaarvoice World Summit March 9-10. Save your seat.   Jameson pays drinkers to take time off on St. Patrick's Day As the holiday lands near the anniversary of the pandemic's onset in the U.S., the effort ties into research around consumers not using their vacation days. Trade Desk hands off Unified ID in key step toward replacing cookies Nonprofit Prebid becoming the solution's operator means it's moving at a faster pace than Google's Privacy Sandbox, Prebid's chairman told AdExchanger. Miller Genuine Draft shows it has 'nothing-to-hide' with brand refresh A new look for the beer popular in the 1990s comes as the brewing industry has grown more dependent on store sales while bars limit capacity. Sponsored Content by CallRail How call tracking paved the way for more accessible marketing attribution Call tracking has evolved into an essential foundation in businesses' marketing tech stack. But where will these innovative technologies be headed next? Read the report to find out. Study: Advertisers favor CTV buys with established media outlets over streaming startups Concerns about brand safety and fraud have led the biggest video ad buyers to prefer expanding CTV options from major TV networks, per a survey. Will Clubhouse be the next social media platform for marketers? The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands. Opinion Chief meme officer: Possibly marketing's best force multiplier right now At a time when many consumers operate on some form of smart device, companies' formal induction of a chief meme officer is long overdue, writes Hansen Technologies' Adnan Bashir. Read more news Inside the World of Influencer Marketing Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce Playbook 4 Strategies to Delivering Personalization at Scale Cognizant View all resources What We're Reading Variety Under Pressure From Australia, Facebook and Google Make Opposite Moves Seattle Times Big Tech's next big problem could come from people like 'Mr. Sweepy' Engadget Facebook accused of knowingly inflating its ad audience AdExchanger Maryland Passed A Tax On Digital Advertising. What Happens Next? Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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