Weekender: Campaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital

Signup | Forward Weekender Feb.​ 13,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Terminus A Guide to Getting Started with ABM Whether you need a step-by-step guide to implementing Account-Based Marketing (ABM) or just a source of inspiration, the Blueprint to ABM has you covered. Read Now.   Column Campaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital To keep up with its "freaky fast" positioning, the sandwich chain needed to grow up without feeling old compared to its competitors. Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen? Following revelations that Springsteen was charged with a DWI, the automotive brand quickly removed a spot that wasn't a hit to begin with. DoorDash, Shake Shack deliver Boyz II Men throwback for Valentine's Day The "Love Delivered" campaign includes a livestreamed concert, limited-edition menu items and date-night kits to help couples set a romantic mood. Aunt Jemima rebrands as Pearl Milling Company Instead of a picture of a Black woman, the PepsiCo brand's packaging will feature a drawing of an old-fashioned mill on the banks of a river. Panda Express celebrates Lunar New Year with digital red envelopes The QSR brand also partnered with influencer Joy Cho to create limited-edition kits to help families celebrate the holiday at home. By the numbers: Super Bowl LV The big game's ads, broken down by sentiment, social engagement and more. Philadelphia Cream Cheese offers therapy for homebound couples Leveraging new research, the brand seeks to engage the 53% of couples that have argued over sharing dessert to help launch a single-serving product. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Super Bowl LV ads highlight marketers' disconnect with reality Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night. Deep Dive Brands get back together with experiential marketing in time for Valentine's Day Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready? How Cheerios and FabFitFun Drive ROI Explore real-world examples of how leading brands are building meaningful customer relationships by aligning their brand with a cause. Get the Playbook From Our Library Survey Report Creating the Right Omnichannel Strategy for Today’s Customers Criteo Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources Best of What We're Reading AdExchanger Zynga Is Building Its Own Ad Network, Mulling M&A Ad Age Fiverr adds creative muscle with the acquisition of Working Not Working CNET Google is facing a global battle for the future of media Variety Disney Plus Pops to 95 Million Paid Subscribers Bloomberg French Adtech Firm Criteo Attracts Takeover Interest Pitchfork Bruce Springsteen’s Jeep Ad Pulled From YouTube After Report of DWI Arrest Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip