Feb. 24 - Macy's touts new media network | CMOs more prepared to pivot than pre-pandemic

CMOs say companies are more prepared to pivot than before pandemic, study finds; Laughing Cow crowdsources laughter worldwide to lighten mood; Avocados From Mexico brings back 'Taco Tip Off' for March Madness return; The social media opportunity with the death of third-party cookies View online | Signup | Forward

Daily Dive Feb.​ 24,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Save up to 50% on direct marketing Maximize effectiveness and ROI with a "ride share" platform that solves for rising postage and enhances personalization. Find out how.   Macy's touts new media network in bid to sell $35M-plus in ads to brands Launched in August to little fanfare, the Macy's Media Network aligns with how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales. CMOs say companies are more prepared to pivot than before pandemic, study finds Nearly half of CMOs think changing economic conditions will spur a positive impact on performance, while nearly two-thirds say it's unlikely they'll bring more agency work in-house in 2021. Laughing Cow crowdsources laughter worldwide to lighten mood People can record and share their laugh as part of the brand's 100th anniversary effort that also includes scannable packaging and digital content. Sponsored Content by CallRail How call tracking paved the way for more accessible marketing attribution Call tracking has evolved into an essential foundation in businesses' marketing tech stack. But where will these innovative technologies be headed next? Read the report to find out. Avocados From Mexico brings back 'Taco Tip Off' for March Madness return In a sign the sports calendar is swinging back toward normal after the pandemic spurred last year's tournament cancellation, the avocado brand is teaming up with tortilla maker Mission Foods. Opinion The social media opportunity with the death of third-party cookies With cookies on the way out, paid social is a bright spot in 2021 for marketers looking to understand and reach consumers, writes Merkle's Ilon Weeldreyer. Read more news From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant View all resources What We're Reading The Wall Street Journal Bill to Make Facebook, Google Pay for News Clears Last Major Hurdle in Australia AdExchanger CCPA On The East Coast? Meet CDPA, Virginia's Consumer Data Protection Act CNBC Ad tech company PubMatic stock pops 10% in first earnings report after December IPO Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Leading Coaching and Talent-Building Platform Team Up To Democratize Leadership Development at all Levels of Enterprise Press release from Sounding Board, Inc. Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip