Weekender: Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow

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BROUGHT TO YOU BY — Marketing Dive's studioID Generate More Content with Creative Automation As online sales continue to skyrocket, does your marketing team have the tools it needs to keep up with the demand for content? Find out in this playbook.   Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow With AB InBev in control of in-game commercial air time, Miller is taking an alternative approach with an 836-character URL typing challenge. Chobani perks up coffee creamer push with flavor creation contest Dovetailing with last year's product launch, "I Dream of Creamer" banks on coffee's participatory nature to better compete with CPG giants in the category. How Google's third-party cookie alternative will affect marketers The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising — but ad-tech players still have concerns. Walmart acquires Thunder ad tech as it preps self-serve display portal The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon. McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday. From Our Library Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce View all resources Best of What We're Reading Retail Dive What does a government reckoning with Google and Facebook mean for retail? Vox In the world of Super Bowl ads, 2020 never happened Ad Age Snapchat CEO hints at ads in Spotlight and praises Apple for 'high integrity' on privacy Adweek Connected TV Platforms Prepare for 'Most Streamed TV Event' Ever in Super Bowl 55 CNBC Apple and Hyundai-Kia pushing toward deal on Apple Car Digiday 'You can find those audiences elsewhere': Advertisers scramble for answers after Apple's IDFA update Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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