Feb. 9 - Super Bowl winners and losers | Philly Cream Cheese offers therapy for homebound couples

Philadelphia Cream Cheese offers therapy for homebound couples; Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live; Pinterest plots first advertiser summit, touting service as brand-safe shopping destination; By the numbers: Super Bowl LV View online | Signup | Forward

Daily Dive Feb.​ 9,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Terminus A Guide to Getting Started with ABM Whether you need a step-by-step guide to implementing Account-Based Marketing (ABM) or just a source of inspiration, the Blueprint to ABM has you covered. Read Now.   Deep Dive Super Bowl LV ads highlight marketers' disconnect with reality Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night. Philadelphia Cream Cheese offers therapy for homebound couples Leveraging new research, the brand seeks to engage the 53% of couples that have argued over sharing dessert to help launch a single-serving product. Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live The event signals how Amazon is expanding its platform for brand awareness campaigns to drive direct sales, rather than advertising that's aimed lower in the purchase funnel. Pinterest plots first advertiser summit, touting service as brand-safe shopping destination Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays. By the numbers: Super Bowl LV The big game's ads, broken down by sentiment, social engagement and more. Opinion Big game newbies like Chipotle, Indeed and Vroom should focus on ads' long-term impact To really generate buzz, combine a TV ad with layers of digital marketing before, during and after game day, writes Bernardo de Albergaria of Airship. Read more news How Cheerios and FabFitFun Drive ROI Explore real-world examples of how leading brands are building meaningful customer relationships by aligning their brand with a cause. Get the Playbook From Our Library Survey Report Creating the Right Omnichannel Strategy for Today’s Customers Criteo Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources What We're Reading CNBC Super Bowl posts worst ratings since 2007 The Wall Street Journal Reddit’s Valuation Doubles to $6 Billion After Funding Round Ad Age Washington Football Team enlists Code and Theory to find new name following review Ad Exchanger LiveRamp Acquires Privacy-Focused Tech Company DataFleets Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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