Weekender: Will Clubhouse be the next social media platform for marketers?

Signup | Forward Weekender Feb.​ 20,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Bazaarvoice Virtual Event: World Summit 2021 World-class speakers, industry trends, predictions, masterclasses, and more. Join us at the Bazaarvoice World Summit March 9-10. Save your seat.   Will Clubhouse be the next social media platform for marketers? The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands. Jameson pays drinkers to take time off on St. Patrick's Day As the holiday lands near the anniversary of the pandemic's onset in the U.S., the effort ties into research around consumers not using their vacation days. P&G's Old Spice to open first barbershop, doubling as content studio The barbershop will serve as a test lab to develop new products and marks a return to experiential stunts that the COVID-19 pandemic paused. Sponsored Content by Bynder The art of brand storytelling Download now to learn how creative content brings a brand story to life and differentiates from competitors. McDonald's escalates chicken sandwich wars with merch drop A capsule collection for the new Crispy Chicken Sandwich includes a hoodie and a vinyl record with a track that will be in the chain's advertising. Brand marketers stick to trust-building strategies forged in 2020's fires, study finds More than three quarters of brands surveyed by Iterable plan to continue their messaging around social issues in 2021. Inside the World of Influencer Marketing Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce Playbook 4 Strategies to Delivering Personalization at Scale Cognizant View all resources Best of What We're Reading Ad Age Brands try to 'seize the freeze' of winter weather The Wall Street Journal Omnicom Beats Expectations but Urges Caution as Pandemic Continues CNBC Why an emboldened Walmart is looking to beyond retail for future growth Bloomberg Europe Publishers Turn Up Heat on Facebook After Australia Spat Variety How Cameo Generated $100 Million Last Year From Celebrity Shout-Out Videos Variety Under Pressure From Australia, Facebook and Google Make Opposite Moves Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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