Feb. 19 - Trade Desk, Roku surge as TV evolves | Twitch resonates beyond gaming

Twitch reaches beyond gaming and connects with viewers, brands; IHeartMedia buys Triton Digital for $230M to support podcast ad sales; Roku's revenue jumps 58% amid streaming video boom View online | Signup | Forward

Daily Dive Feb.​ 19,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Bazaarvoice Virtual Event: World Summit 2021 World-class speakers, industry trends, predictions, masterclasses, and more. Join us at the Bazaarvoice World Summit March 9-10. Save your seat.   The Trade Desk sees record spending as marketers leap to CTV CEO Jeff Green highlighted how companies like Procter & Gamble are retooling strategy toward a more data-driven, programmatic future. Twitch reaches beyond gaming and connects with viewers, brands A recent tie-up with Lexus on a custom car signals how the Amazon-owned site is teeing up growth plans by diversifying content to attract a wider audience. IHeartMedia buys Triton Digital for $230M to support podcast ad sales The deal comes as media and tech companies including Spotify, Sirius XM, Amazon and the New York Times ramp up their investments in podcasting. Roku's revenue jumps 58% amid streaming video boom Revenue that includes advertising sales surged 82% to $471.2 million as retailers like Walmart sought to reach holiday shoppers. Read more news Inside the World of Influencer Marketing Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce Playbook 4 Strategies to Delivering Personalization at Scale Cognizant View all resources What We're Reading Ad Age Brands try to 'seize the freeze' of winter weather The Wall Street Journal Omnicom Beats Expectations but Urges Caution as Pandemic Continues CNBC Why an emboldened Walmart is looking to beyond retail for future growth Bloomberg Europe Publishers Turn Up Heat on Facebook After Australia Spat Variety How Cameo Generated $100 Million Last Year From Celebrity Shout-Out Videos Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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