Feb. 12 - Did Jeep jump too quickly in pulling Springsteen ad? | Burger King parent RBI chats on Clubhouse

Campaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital; Burger King parent RBI chats with consumers on buzzy Clubhouse app; Absolut promotes self-love as pandemic tees up a more isolated, strained Valentine's Day; Inspire Brands gets bespoke media strategy unit within Publicis Group View online | Signup | Forward

Daily Dive Feb.​ 12,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Terminus A Guide to Getting Started with ABM Whether you need a step-by-step guide to implementing Account-Based Marketing (ABM) or just a source of inspiration, the Blueprint to ABM has you covered. Read Now.   Note from the editor Marketing Dive will not publish a newsletter on Monday in recognition of Presidents Day. As you head into the long weekend, catch up on our recent features about how experiential marketing is attempting a comeback just in time for Valentine's Day, and how advertisers strained to deliver a message with mass appeal during the Super Bowl. Marketing Dive will return to your inbox on Tuesday, Feb. 16. As always, thanks for reading. Chris Kelly Associate Editor, Marketing Dive Email Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen? Following revelations that Springsteen was charged with a DWI, the automotive brand quickly removed a spot that wasn't a hit to begin with. Column Campaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital To keep up with its "freaky fast" positioning, the sandwich chain needed to grow up without feeling old compared to its competitors. Burger King parent RBI chats with consumers on buzzy Clubhouse app The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion. Absolut promotes self-love as pandemic tees up a more isolated, strained Valentine's Day A campaign acknowledges new pressures put on relationships amid the crisis, as well as alcohol's role in exacerbating such issues. Inspire Brands gets bespoke media strategy unit within Publicis Group A shared approach focused on digital-first, data-driven strategies could enhance efficiency for the owner of Arby's, Dunkin' and Sonic Drive-In.  Kellogg to keep ad spending steady in 2021 as consumer demand stabilizes While organic sales growth is slowing as panic-buying trends fade, retail sales are set to remain elevated, the company forecasts. How some Super Bowl LV advertisers scored on mobile This year's game was notable for the bigger presence of digital newcomers like DoorDash, Fiverr, Indeed, Klarna, Mercari, Reddit, Robinhood and Uber Eats. Read more news How Cheerios and FabFitFun Drive ROI Explore real-world examples of how leading brands are building meaningful customer relationships by aligning their brand with a cause. Get the Playbook From Our Library Survey Report Creating the Right Omnichannel Strategy for Today’s Customers Criteo Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources What We're Reading AdExchanger Zynga Is Building Its Own Ad Network, Mulling M&A Ad Age Fiverr adds creative muscle with the acquisition of Working Not Working CNET Google is facing a global battle for the future of media Variety Disney Plus Pops to 95 Million Paid Subscribers Bloomberg French Adtech Firm Criteo Attracts Takeover Interest Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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