Feb. 23 - Pepsi stimulates senses with soccer stars | Coke taps Tyler, the Creator for musical push

Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign; P&G brings coronavirus-killing Microban 24 to UK with integrated campaign; Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation; General Mills CMO shares outlook on purpose, e-commerce and data as pandemic boosts sales View online | Signup | Forward

Daily Dive Feb.​ 23,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Save up to 50% on direct marketing Maximize effectiveness and ROI with a "ride share" platform that solves for rising postage and enhances personalization. Find out how.   Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars A larger campaign focused on the tactile aspects of cola drinking includes TikTok duets and QR code activations. Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song. P&G brings coronavirus-killing Microban 24 to UK with integrated campaign The company aims to reach 95% of household shoppers in the country with an effort that includes social media takeovers, brand ambassadorships and more. Sponsored Content by Vibes The 2021 state of mobile report A look back at the trends that shaped 2020, and where mobile marketing is headed in 2021. Get the report. Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology. Q&A General Mills CMO shares outlook on purpose, e-commerce and data as pandemic boosts sales Speaking to Marketing Dive, Ivan Pollard said he believes agencies can't go back to the old AOR model and dished on how the company is working with partners like Walmart and Amazon. Opinion The social media opportunity with the death of third-party cookies With cookies on the way out, paid social is a bright spot in 2021 for marketers looking to understand and reach consumers, writes Merkle's Ilon Weeldreyer. Read more news From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant View all resources What We're Reading Bloomberg Facebook Ends Australia News Blackout After Law Compromise CNBC Google lifts pause on political ads that started after Capitol riot The Wall Street Journal VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. App Radar acquires TheTool to strengthen position in Europe and expand product offering Press release from App Radar Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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