Feb. 8 - Every Super Bowl LV ad | GroupM, Unilever work on data ethics measurement

WPP's GroupM works with Unilever to measure ethical risks of data-driven campaigns; Magnite agrees to buy SpotX for $1.17B to expand CTV ad sales; Why brands skipped Super Bowl ads and counterprogrammed instead; Big game newbies like Chipotle, Indeed and Vroom should focus on ads' long-term impact View online | Signup | Forward

Daily Dive Feb.​ 8,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Terminus A Guide to Getting Started with ABM Whether you need a step-by-step guide to implementing Account-Based Marketing (ABM) or just a source of inspiration, the Blueprint to ABM has you covered. Read Now.   UPDATED Tracking every ad buy for Super Bowl LV Here are all the spots that ran during the big game, including Bruce Springsteen's ad debut for Jeep and Cadillac's "Edward Scissorhands" revival. WPP's GroupM works with Unilever to measure ethical risks of data-driven campaigns Amid a tightening of the privacy landscape, the Data Ethics Compass can evaluate the ethical risks of data-driven decisions across the campaign planning life cycle. Magnite agrees to buy SpotX for $1.17B to expand CTV ad sales The planned acquisition will create the biggest independent connected TV and video advertising platform in the programmatic marketplace. Why brands skipped Super Bowl ads and counterprogrammed instead More brands are finding ways to tap into interest around the big game without an in-game ad, opting for cost-effective, insightful connections over reach. Opinion Big game newbies like Chipotle, Indeed and Vroom should focus on ads' long-term impact To really generate buzz, combine a TV ad with layers of digital marketing before, during and after game day, writes Bernardo de Albergaria of Airship. What 2021 means for sports marketing — and how Foot Locker's approaching it now Priorities have changed for sports retailers, and companies need more than a new marketing strategy to succeed. Read more news How Cheerios and FabFitFun Drive ROI Explore real-world examples of how leading brands are building meaningful customer relationships by aligning their brand with a cause. Get the Playbook From Our Library Survey Report Creating the Right Omnichannel Strategy for Today’s Customers Criteo Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources What We're Reading Ad Age Droga5 Global Chief Creative Officer Neil Heymann to start new venture with Publicis AdExchanger Marriott Adapts To The New Normal By Partnering With Verizon CNBC Target's activewear brand hits $1 billion in sales, as retailer gains ground in apparel Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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