Feb. 25 - Pepsi customizes voice-over to balance personalization, reach | Walmart expands shoppable video

Walmart expands shoppable video hub with celebrity cooking shows; El Pollo Loco names Organic digital AOR as chain accelerates digital transformation; Catalina suit alleges Quotient used predatory practices in couponing; Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen? View online | Signup | Forward

Daily Dive Feb.​ 25,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Save up to 50% on direct marketing Maximize effectiveness and ROI with a "ride share" platform that solves for rising postage and enhances personalization. Find out how.   Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push "Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising. Walmart expands shoppable video hub with celebrity cooking shows The interactive videos on Walmart Cookshop saw a clickthrough rate of 8.7% during tests, compared with the industry standard of around 2%. El Pollo Loco names Organic digital AOR as chain accelerates digital transformation The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth. Sponsored Content by QuickFrame Approaching OTT/CTV as a performance channel Read this guide for new creative tips, targeting recommendations and measurement breakthroughs. Catalina suit alleges Quotient used predatory practices in couponing Against a backdrop of major changes to in-store shopping, Catalina claims that Quotient paired predatory pricing with misleading communications to lure away CPG brands. UPDATED Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen? The brand reinstated the spot to YouTube after the singer was cleared of a DWI, but the damage could already be done on the campaign's post-game legs. Read more news From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant View all resources What We're Reading The Wall Street Journal Facebook, Google Face ‘Strong Pipeline’ of Privacy Rulings in Europe Digiday California’s privacy law has had ‘no impact’ on ad revenues or inventory, but indirect effects could hurt CNBC How the Ad Council plans to get Americans comfortable with vaccines Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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