Jan. 4 - 8 trends to watch for in 2021 | Ford appeals to patriotism to curb COVID-19

Ford appeals to patriotic duty with campaign to curb COVID-19; Amazon signals bigger podcast ambitions with Wondery buy; Pandemic-fueled omnichannel shopping surge here to stay: Nielsen View online | Signup | Forward

Daily Dive Jan.​ 4,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Uplevel your Marketing with Salesforce Master your Marketing is a virtual workshop series dedicated to expanding the skills of marketers. Join experts and thought leaders for best practices and fun. Learn more.   Note from the editor A new year always yields a fresh crop of predictions for how marketing will change in the months ahead. Sometimes these forecasts pan out, sometimes they focus too much on trends that end up being pure hype. 2021 is obviously unusual, as the past 12 months showed marketers must be prepared for anything and that planning ahead is increasingly risky. But that's an insight worth investigating on its own: Can marketers meet a demand for long-term brand building in a world where strategies must adjust on a dime, whether due to disruptions wrought by the ongoing pandemic, social justice movements or something else? Below, Marketing Dive delves into eight trends that will be significant in 2021. Only time will tell the degree of their significance, but these are areas that clearly commanded the attention of consumers in 2020 and have already begun to reshape marketing roles. If there's an issue you think we missed, send us your feedback at the email link below. We look forward to continuing our coverage of these topics and others in 2021, providing daily news and deep dives into what's shaking up marketing. Peter Adams Reporter, Marketing Dive Twitter | Email Deep Dive 8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce. Ford appeals to patriotic duty with campaign to curb COVID-19 The vehicle maker is urging people to keep up their efforts to halt the spread of the coronavirus until vaccines are more widely available. Amazon signals bigger podcast ambitions with Wondery buy The acquisition comes as streaming audio services and radio broadcasters look to expand their audiences on mobile devices and smart speakers. Pandemic-fueled omnichannel shopping surge here to stay: Nielsen Buying across both store and online channels increased 50% in 2020 and doesn't show signs of slowing, the data firm noted. Read more news Featured Resources FROM: Nutshell Be the Smartest Marketer on Your Block This Year [Blog article] The complete guide to writing MUCH better marketing emails [Free guide] The B2B marketer's toolkit: 120+ tips for generating more leads [Virtual event] BOUNDLESS 2021, featuring expert sessions on content marketing, webinar strategy, local SEO, email marketing, and much more! From Our Library Trendline Inside the mobile trends shaping retail Trendline Digital transformation in the era of e-commerce View all resources What We're Reading Sky News Sorrell enters post-Brexit era with S4 takeovers worth £150m Gizmodo Facebook's Head of Ad Integrity Leaves Company Bloomberg Google Workers Unionize, Escalating Tension With Management The Wall Street Journal Roku Nears Deal to Buy Rights to Quibi’s Content Adweek Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers Suggest a story we should read Upcoming Event Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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