Jan. 7 - Burger King rebrands to prioritize digital | Brands pull back after Capitol attack

Brands pull back on marketing following pro-Trump mob attack on Capitol; CVS Health names Michelle Peluso as first chief customer officer; Nature Valley touts trail restoration with remake of classic song; Tracking every ad buy for Super Bowl LV View online | Signup | Forward

Daily Dive Jan.​ 7,​ 2021 | Today's news and insights for marketing leaders Burger King prioritizes digital with first rebrand in more than 20 years With its all-encompassing visual update, the QSR chain also seeks to demonstrate its improvements to food quality and sustainability. Brands pull back on marketing following pro-Trump mob attack on Capitol Efforts large and small are reportedly on hold as unrest continues to roil Washington, but radio silence may also send the wrong message. CVS Health names Michelle Peluso as first chief customer officer An executive with a strong digital track record at IBM, Citigroup, Gilt Groupe and Travelocity, Peluso arrives during a period of transformation for the health services company. Nature Valley touts trail restoration with remake of classic song To celebrate 10,000 miles of restored trails, the General Mills brand tapped Daveed Diggs to remake The Proclaimers hit "I'm Gonna Be (500 Miles)." UPDATED Tracking every ad buy for Super Bowl LV Little Caesars will "sit this one out" after an ad for 2020's game highlighted a delivery tie-up with DoorDash and starred "The Office" actor Rainn Wilson. Read more news Featured Resources FROM: Nutshell Be the Smartest Marketer on Your Block This Year [Blog article] The complete guide to writing MUCH better marketing emails [Free guide] The B2B marketer's toolkit: 120+ tips for generating more leads [Virtual event] BOUNDLESS 2021, featuring expert sessions on content marketing, webinar strategy, local SEO, email marketing, and much more! From Our Library Playbook Three Ways To Develop A Multi-Touch Strategy For Connecting With Shoppers Inmar Intelligence Trendline Inside the mobile trends shaping retail Trendline Digital transformation in the era of e-commerce View all resources What We're Reading The Drum Facebook and Twitter block Trump following misinformation spree Food Dive Coronavirus to weigh on Coke, Conagra and other CPGs in 2021, analysts say Adweek Amazon Marketing Cloud Enters Advanced Beta Testing Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why You Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Company Announcements Press releases from companies in your industry. Interested in pursuing a Masters in Business Analytics but have a ton of questions about it? Press release from Albers School of Business and Economics Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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