Jan. 20 - Triller preps first Super Bowl ad | Sun-Maid recruits kids for 'Board of Imagination'

Sun-Maid recruits kids for first 'Board of Imagination'; 'Post-truth' climate impacts Gen Z's conflicting brand perceptions, Forrester says; Pinterest's new ad format automates personalized messaging; Tracking every ad buy for Super Bowl LV View online | Signup | Forward

Daily Dive Jan.​ 20,​ 2021 | Today's news and insights for marketing leaders Triller reportedly preps Super Bowl ad as app looks for breakout moment The TikTok rival could be looking to the big game as a stage to better familiarize consumers with its brand and scale its user base. Sun-Maid recruits kids for first 'Board of Imagination' The packaged food marketer seeks to inspire creativity in kids with its "Imagine That" campaign. 'Post-truth' climate impacts Gen Z's conflicting brand perceptions, Forrester says The percentage of 18- to 23-year-olds that said it's "cool" to be associated with a brand on social media fell to 46% in 2020 from 52% in 2019. Pinterest's new ad format automates personalized messaging Dynamic creative ads tailor imagery and information to support brands' focus on online shopping as Pinterest plays catch up in automation. UPDATED Tracking every ad buy for Super Bowl LV TikTok rival Triller reportedly plans to debut an in-game ad, with online marketplace Mercari also set to make its Super Bowl debut. Opinion Unbound media: 6 lessons for a post-agency world As digital media increasingly present effective alternatives to traditional ad buys, they also increase the value of and control over data, pushing more marketers to take operations in house. Read more news Location-Based Marketing in a Post-COVID World Explore common vulnerabilities of location-based marketing and how they could misdirect your efforts in this on-demand webinar. Learn More From Our Library Trendline The state of small business in retail Trendline Inside the mobile trends shaping retail Trendline Digital transformation in the era of e-commerce Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce View all resources What We're Reading CNBC P&G raises forecast after earnings top expectations, fueled by 8% jump in sales The Verge Biden plans Inauguration Day Snapchat lens alongside locked-down live event The Wall Street Journal Netflix Tops 200 Million Subscribers for the First Time AdExchanger Why Ads.Txt Has Failed - And What To Do About It Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET How to Redesign Workflows for a Seamless Remote Work Experience Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Silverbullet reaches millions in pro bono campaign to support trans rights Press release from Silverbullet Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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