Jan. 13 - P&G's Pritchard shares disruption playbook | How NHL, WNBA, WWE met COVID-19 demands

How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands; White Castle revamps Valentine's Day event with drive-in, carhop service; Mattel marks 50 years of Uno with new logo, tagline, global tournament; Checkers & Rally's CMO on 'crunching' 2020 and being nimble in the new year View online | Signup | Forward

Daily Dive Jan.​ 13,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact 8 cool affiliate partnerships for 2021 Go beyond affiliate networks in your partnerships with inspiration from these innovative programs at companies like Lenovo, Cabela's, Purple Carrot, and more. Get the research.   P&G's Pritchard shares playbook for managing ongoing disruption Speaking at CES, the executive detailed how P&G is asserting greater control over its business, including a media planning strategy that is now handled 80% in-house. How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans. White Castle revamps Valentine's Day event with drive-in, carhop service Fans of the burger chain can book time for a socially distanced date through the OpenTable website or app. Sponsored Content by Salesforce Datorama Build an effective data measurement strategy in 3 steps Solve common reporting challenges with marketing intelligence. Download the playbook to learn how. Mattel marks 50 years of Uno with new logo, tagline, global tournament The toymaker is leveraging the card game's popularity to expand its reach via in-app games, livestreams and collaborations with celebrities. Q&A Checkers & Rally's CMO on 'crunching' 2020 and being nimble in the new year QSR veteran Dwayne Chambers explained how an in-house marketing team and the restaurant's drive-thru concept helped the chain score a record year. UPDATED Tracking every ad buy for Super Bowl LV Scotts Miracle-Gro will run a Super Bowl ad for the first time, looking to seize on growing consumer interest in gardening during the pandemic. Read more news Featured Resources FROM: Iterable Create Personalized Messaging for Your Customers Personalization Playbook: User Segmentation Personalization Playbook: Workflow Building Personalization Playbook: Lifecycle Mapping From Our Library Playbook Creative Automation Is a Must for E-Commerce Marketing Teams Celtra Trendline Inside the mobile trends shaping retail Trendline Top trends from 2020's holiday shopping season View all resources What We're Reading The Wall Street Journal YouTube Suspends President Trump’s Account Adweek Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021 CNBC Amazon’s ad business will gain the most share this year, according to analyst survey Banking Dive Walmart to launch fintech startup with partner Ribbit Capital Ad Exchanger You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET How to Redesign Workflows for a Seamless Remote Work Experience Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why Marketers Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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