Jan. 8 - Pepsi shakes up Super Bowl marketing | Ben & Jerry's calls for Trump ouster

Ben & Jerry's calls for Trump ouster as more brands condemn Capitol riots; Coors Light lobbies to induct Latino legend to football Hall of Fame; Tracking every ad buy for Super Bowl LV; Bud Light Seltzer, Jamestown bet on custom apps to insert themselves into New Year's Eve View online | Signup | Forward

Daily Dive Jan.​ 8,​ 2021 | Today's news and insights for marketing leaders Pepsi promotes Super Bowl halftime show instead of running in-game spot As part of its multichannel campaign, the brand debuted a national TV ad, an Instagram activation and packaging with QR codes that activate digital content. Ben & Jerry's calls for Trump ouster as more brands condemn Capitol riots With more companies criticizing Wednesday's chaos, the ice cream brand's endorsement of removing the president from office stands out. Coors Light lobbies to induct Latino legend to football Hall of Fame The campaign is consistent with a strategy that parent company Molson Coors developed amid pandemic-related disruptions. UPDATED Tracking every ad buy for Super Bowl LV Typically a big advertiser of the annual game, Pepsi's classic soda brand this year is benching traditional ads to instead amplify its sponsorship of the halftime show. UPDATED Bud Light Seltzer, Jamestown bet on custom apps to insert themselves into New Year's Eve Cancellations of big public events pushed marketers to rethink and reformat events for the holiday to reach at-home folks glued to their phones. Read more news Featured Resources FROM: Nutshell Be the Smartest Marketer on Your Block This Year [Blog article] The complete guide to writing MUCH better marketing emails [Free guide] The B2B marketer's toolkit: 120+ tips for generating more leads [Virtual event] BOUNDLESS 2021, featuring expert sessions on content marketing, webinar strategy, local SEO, email marketing, and much more! From Our Library Playbook Three Ways To Develop A Multi-Touch Strategy For Connecting With Shoppers Inmar Intelligence Trendline Inside the mobile trends shaping retail Trendline Digital transformation in the era of e-commerce View all resources What We're Reading Ad Age How Facebook, Twitter and YouTube are dealing with the fallout of Trump's chaos Gizmodo Not Even Puppies Are Safe From Advertiser Blocklists Cybersecurity Dive Democrats control Congress. Will 2021 be the year for federal privacy laws? Bloomberg Amazon Shutters Prime Pantry, an Early Online Grocery Initiative Hollywood Reporter It's Official: Warner Bros. Hires Josh Goldstine as Marketing Chief Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why You Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Company Announcements Press releases from companies in your industry. Deliveroo Partners With Button to Drive Incremental Sales Press release from Button Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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