Madonna's first album sounds nothing like her most recent one.
Adam McKay's first movie was Anchorman and his most recent was a biopic about vice president Dick Cheney.
Remember: You don't have do things the way you've always done them.
Evolve.
Now, on to this week's ideas...
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1. How To Position Your Product, Service, and Yourself
"When you are perceived as the real thing, you have also repositioned every other brand as an imitation."
They include advice on how to approach advertising, position yourself compared to your competitors, and create a message that resonates.
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2. How To Optimize Your Content Diet Like James Clear
"When you choose who to follow on Twitter, or Instagram, or wherever, you're choosing your future thoughts."
Successful creators put thought into what and how they consume information.
In this two-minute video, Polina Marinova Pompliano gets James Clear to explain how to optimize your content diet including how he curates his social media feeds, scatters books around his house, and ensures he's never far from a good idea.
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3. How To Build Once And Sell Twice
"You want to create demand instead of responding to demand."
Jack Butcher has a great course (I've taken it) called Build Once, Sell Twice that helps creators and entrepreneurs be more efficient in how they earn money.
It features an hour-long video interview with Jack as well as a text breakdown that summarizes all the key points.
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4. 12 Thoughts To Keep In Mind When Writing
"Whoever says the most stuff in the fewest words wins."
Every writer has their own process, but there are some universal truths that will help you communicate your ideas.
Morgan Housel shares 12 thoughts to keep in mind when writing including that you have five seconds to get people's attention, good ideas can't be scheduled, and no one wants a lecture but everyone wants a story.
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5. Nine Ways To Improve Your Landing Pages
"Everything on the page is a trade off."
This isn't a list of technical tips, but rather a collection of fundamental concepts you can employ to get people to take the action you want them to take on your website.
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This Is How I Survey My Audience
This Is How I Survey My Audience is an eight-page PDF I put together to show you step-by-step how to get information that will help you grow and connect with your audience.
You'll learn how I ran the survey, what questions I asked, and how I used the feedback to grow my audience and strengthen my positioning.
Joining today is a great deal: You get $1,230 worth of resources for just $120!
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My Final Words Of The Week
On average, you have to publish 152 videos in order to attract 1,000 subscribers on YouTube.
It takes 418 videos to get to 10,000 subscribers and 1,171 videos to reach 100,000.
Want a million subscribers? Go make 3,873 videos.
That's a lot of creating.
These stats (which come from this video) reflect a reality too many creators overlook: It takes a LOT of time and effort to grow a substantial audience.
But don't let these numbers discourage you - quite the opposite.
If you feel you're not making progress despite having put 50 creations into the world, don't worry...chances are you're still early in the game.
Be consistent. Be patient. It takes time.
Have a great week!
Josh
PS - If you enjoy this newsletter I'd love for you to tell others about it.
Thanks!
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