Jan. 21 - Unilever ramps up inclusion efforts | P&G expands marketing on demand for household brands

P&G expands marketing 7% amid higher demand for household brands; Adthena buys Kantar's paid search business as marketing consolidation ramps up; Capital One deepens bet on Twitch to reach ad-averse gamers; Unbound media: 6 lessons for a post-agency world View online | Signup | Forward

Daily Dive Jan.​ 21,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Uplevel your Marketing with Salesforce Master your Marketing is a virtual workshop series dedicated to expanding the skills of marketers. Join experts and thought leaders for best practices and fun. Learn more.   Unilever's ambitious new plan for fighting social inequity includes more diverse advertising Wide-ranging directives around inclusion and climate change come as the company reportedly preps a significant international media-buying review.  P&G expands marketing 7% amid higher demand for household brands The company is well-positioned to address macro trends like a continued focus on home and stronger preference for reputable brands, per CFO Jon Moeller. Adthena buys Kantar's paid search business as marketing consolidation ramps up Kantar clients who use its dedicated search tools can now access Adthena's AI-powered search intelligence product suite. Sponsored Content by Streetbees The 2021 consumer trends brands need to prepare for Find out what the consumer world can expect in 2021 and what that means for brands. Read the whitepaper. Capital One deepens bet on Twitch to reach ad-averse gamers By compensating Twitch streamers and lowering the barrier to entry for viewers to support their favorite creators, Capital One aimed to showcase its mission to simplify transactions and financial wellness. Opinion Unbound media: 6 lessons for a post-agency world As digital media increasingly present effective alternatives to traditional ad buys, they also increase the value of and control over data, pushing more marketers to take operations in house. Read more news Location-Based Marketing in a Post-COVID World Explore common vulnerabilities of location-based marketing and how they could misdirect your efforts in this on-demand webinar. Learn More From Our Library Trendline The state of small business in retail Trendline Digital transformation in the era of e-commerce Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Webinar - on demand How to Redesign Workflows for a Seamless Remote Work Experience Kintone View all resources What We're Reading Ad Age Brands respond to Joe Biden's inauguration Variety Roku's Scott Rosenberg Dishes on the WarnerMedia and Quibi Deals Adweek Vineet Mehra Is Leaving Walgreens Boots Alliance Suggest a story we should read Upcoming Events Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why Marketers Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Company Announcements Press releases from companies in your industry. Three quarters of businesses plan to boost market research budgets to win new customers in 2021 Press release from Stravito Silverbullet reaches millions in pro bono campaign to support trans rights Press release from Silverbullet Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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