Jan. 27 - Coors pulls an 'Inception' with Super Bowl stunt | Mars crowdsources women's voices to close gender gap

Mars starts influencer-powered crowdsourcing campaign to amplify women's voices; Digital ad spending from holidays shows signs of 'return to normalcy,' Merkle finds; Hellmann's Super Bowl debut enlists Amy Schumer to address food waste; Super Bowl's status as marketing bellwether diminished as brands play it safe View online | Signup | Forward

Daily Dive Jan.​ 27,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Audience Targeting Insights for the Savvy Digital Marketer Your total addressable market is bigger than you think. Download this guide, make better audience targeting decisions and level up your digital media campaigns.   Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV Because it is frozen out of the big game by AB InBev, the marketer is using science to get people to dream about its products. Mars starts influencer-powered crowdsourcing campaign to amplify women's voices The purpose-driven #HereToBeHeard push seeks to build on prior efforts by the marketer, including removing gender bias and negative stereotypes from ads. Digital ad spending from holidays shows signs of 'return to normalcy,' Merkle finds Brick-and-mortar retailers and travel companies that bore the brunt of the economic slump show signs of recovery after a relatively strong fourth quarter. Sponsored Content by Gameloft The marketer's guide to level up in the gaming environment With so many ways to get involved what is most important is to determine the alignment between your brand/offering and the audience you're trying to engage. Hellmann's Super Bowl debut enlists Amy Schumer to address food waste The Unilever brand joins a growing group of big game newcomers that have seen higher sales during the pandemic and want to show a commitment to social responsibility. Deep Dive Super Bowl's status as marketing bellwether diminished as brands play it safe Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity. Opinion CMO, heal thyself! Chief marketers must standardize the role in order to align their skills with growth strategy and measure success, writes MMA Global CEO Greg Stuart. UPDATED Tracking every ad buy for Super Bowl LV M&M's is hosting a sneak peak of its spot on Zoom, and Sam Adams plans to spoof Budweiser's iconic Clydesdales. Read more news Featured Resources FROM: Rival Technologies & Reach3 Insights Learn What's Next in the 2021 Consumer Landscape [Research] 2021 CMO Playbook: Lessons from COVID-19 and what brands can expect in the year ahead [Article] Forget "New Normal" — to navigate the pandemic, CMOs must prepare for a series of "Next Normals" [eBook] The future of insights: What the mobile era has in store for marketing research From Our Library Trendline The state of small business in retail Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Webinar - on demand How to Redesign Workflows for a Seamless Remote Work Experience Kintone Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources What We're Reading CNBC Google, Facebook and other online advertising giants will see blowout Q4, analysts predict Adweek Super Bowl 55 ‘Virtually Sold Out,’ Says ViacomCBS The New York Times Democratic Congress Prepares to Take On Big Tech Suggest a story we should read Company Announcements Press releases from companies in your industry. Wharton School Launches 12-month Advanced Business Analytics Program Press release from Emeritus Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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