Jan. 22 - Heinz adds amateur art to ketchup labels | Retailers tap shoppable livestreams for 'next normal'

Retail marketers invest in livestreams to establish shopping's 'next normal'; Omnicom's patent-pending software ties earned media to sales; Barilla cooks up pasta timer playlists on Spotify; Tracking every ad buy for Super Bowl LV View online | Signup | Forward

Daily Dive Jan.​ 22,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Uplevel your Marketing with Salesforce Master your Marketing is a virtual workshop series dedicated to expanding the skills of marketers. Join experts and thought leaders for best practices and fun. Learn more.   Kraft Heinz Canada flips amateur artwork into ketchup labels The campaign was inspired by a global experiment in which people were asked to "draw ketchup" and most drew the iconic bottle from memory. Retail marketers invest in livestreams to establish shopping's 'next normal' The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers. Omnicom's patent-pending software ties earned media to sales OmniearnedID intends to support a brand's entire marketing program, not just PR, and can help quantify the effect of influencer campaigns on sales. Sponsored Content by LiveRamp 3 myths about data collaboration that are holding your business back Successful data collaborations come from addressing preconceived notions, understanding why they have become myths and championing privacy-conscious ways of working with trusted partners. Barilla cooks up pasta timer playlists on Spotify The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes. UPDATED Tracking every ad buy for Super Bowl LV Doritos reveals actor Matthew McConaughey will star in its spot, and Chobani plans to advertise its oat milk beverage to 11 markets during the game. Read more news Location-Based Marketing in a Post-COVID World Explore common vulnerabilities of location-based marketing and how they could misdirect your efforts in this on-demand webinar. Learn More From Our Library Trendline Digital transformation in the era of e-commerce Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Webinar - on demand How to Redesign Workflows for a Seamless Remote Work Experience Kintone View all resources What We're Reading Ad Age Cannes Lions names final jury presidents, with 57% female lineup Variety Google Threatens to Stop Search in Australia Over Paid-News Legislation Business Insider European data agencies reportedly issued $193 million in fines for GDPR violations in 2020 Adweek The J.M. Smucker Company Appoints Publicis as Omnichannel Marketing Agency of Record Suggest a story we should read Upcoming Events Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why Marketers Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Company Announcements Press releases from companies in your industry. Three quarters of businesses plan to boost market research budgets to win new customers in 2021 Press release from Stravito Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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