Weekender: Burger King prioritizes digital with first rebrand in more than 20 years

Signup | Forward Weekender Jan.​ 9,​ 2021 | A roundup of this week's most read stories

Burger King prioritizes digital with first rebrand in more than 20 years With its all-encompassing visual update, the QSR chain also seeks to demonstrate its improvements to food quality and sustainability. KFC joins console wars with gaming system that keeps chicken hot After teasing the KFConsole last summer, the chain followed through with specs for a real gaming PC developed in partnership with Cooler Master. Kia kicks off new year with refreshed logo, slogan emphasizing movement Revealed in a record-breaking display of drone pyrotechnics, the new look aims to reflect broader transformation in the automotive space. General Mills cereal mascots sport 'got milk?' mustaches in new campaign Brands including Cheerios and Trix will recreate the "vintage milk man experience" and launch a social media challenge on TikTok and Instagram. Pepsi promotes Super Bowl halftime show instead of running in-game spot As part of its multichannel campaign, the brand debuted a national TV ad, an Instagram activation and packaging with QR codes that activate digital content. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites. Featured Resources FROM: Nutshell Be the Smartest Marketer on Your Block This Year [Blog article] The complete guide to writing MUCH better marketing emails [Free guide] The B2B marketer's toolkit: 120+ tips for generating more leads [Virtual event] BOUNDLESS 2021, featuring expert sessions on content marketing, webinar strategy, local SEO, email marketing, and much more! From Our Library Playbook Three Ways To Develop A Multi-Touch Strategy For Connecting With Shoppers Inmar Intelligence Trendline Inside the mobile trends shaping retail Trendline Digital transformation in the era of e-commerce View all resources Best of What We're Reading Ad Age How Facebook, Twitter and YouTube are dealing with the fallout of Trump's chaos Gizmodo Not Even Puppies Are Safe From Advertiser Blocklists Cybersecurity Dive Democrats control Congress. Will 2021 be the year for federal privacy laws? Bloomberg Amazon Shutters Prime Pantry, an Early Online Grocery Initiative Hollywood Reporter It's Official: Warner Bros. Hires Josh Goldstine as Marketing Chief The Drum Facebook and Twitter block Trump following misinformation spree Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why You Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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