Jan. 11 - GM powers up brand refresh, inclusive campaign | T-Mobile, Snickers top 2020 ad rankings

T-Mobile, Snickers, Capital One top rankings of 'stand-out' 2020 ads; Ford declares new Bronco Sport the G.O.A.T. in ads detailing mythic origins; Roku buys rights to Quibi shows for growing ad-supported channel; Will Disney leverage its growing strength in streaming to launch an ad-subsidized model? View online | Signup | Forward

Daily Dive Jan.​ 11,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact 8 cool affiliate partnerships for 2021 Go beyond affiliate networks in your partnerships with inspiration from these innovative programs at companies like Lenovo, Cabela's, Purple Carrot, and more. Get the research.   GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign An "Everybody In" platform features figures like Malcolm Gladwell and comes as the automaker plans to invest $27 billion in electric vehicles. T-Mobile, Snickers, Capital One top rankings of 'stand-out' 2020 ads Next month's Super Bowl is likely to bring more lighthearted, nostalgic and inspiring spots as brands look to engage pandemic-weary consumers, Ace Metrix predicts. Ford declares new Bronco Sport the G.O.A.T. in ads detailing mythic origins Creative riffing on the "greatest of all time" phrase launches as the automaker confirmed it is skipping the Super Bowl this year. Sponsored Content by Marketing Dive's studioID Generate more content with creative automation As e-commerce sales continue to skyrocket, does your marketing team have the tools it needs to keep up with the demand for content? Find out in this playbook. Roku buys rights to Quibi shows for growing ad-supported channel The Roku Channel will premiere more than a dozen titles that didn't get a chance to stream on Quibi, which could drive audience and ad revenue growth. Opinion Will Disney leverage its growing strength in streaming to launch an ad-subsidized model? Disney+ had the advantage of brand recognition and a strong content library from the outset, positioning it for the next step in its evolution, Innovid's Tal Chalozin writes. Facebook: 35% of gaming newcomers prefer ad-supported monetization model A report examining COVID-19's impact on the gaming space found Facebook's streaming service in 2020 notched 1 billion viewership hours for the first time. UPDATED Tracking every ad buy for Super Bowl LV Ford and Hyundai are skipping the game, but the former is releasing a separate ad campaign that executives say was designed to feel "Super Bowl-worthy." Read more news Featured Resources FROM: Iterable Create Personalized Messaging for Your Customers Personalization Playbook: User Segmentation Personalization Playbook: Workflow Building Personalization Playbook: Lifecycle Mapping From Our Library Playbook Creative Automation Is a Must for E-Commerce Marketing Teams Celtra Trendline Top trends from 2020's holiday shopping season View all resources What We're Reading TechCrunch The deplatforming of President Trump Adweek What Marketers Should Watch for at the All-Virtual CES 2021 Bloomberg Google Ad Changes Face U.K. Review in First Shot at Big Tech GamesIndustry.biz Federal Trade Commission orders Tapjoy to better police fraudulent advertising Vogue Business How deepfakes could change fashion advertising Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Why You Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Company Announcements Press releases from companies in your industry. Deliveroo Partners With Button to Drive Incremental Sales Press release from Button Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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