Jan. 19 - Home Depot, Omnicom questioned over ads' role financing hate speech | Coke skips Super Bowl

Tracking every ad buy for Super Bowl LV; Nike's apps played crucial role in driving engagement, 2020 digital sales growth; CMOs will be more cautious in 2021 with growth strategies, Gartner finds; Truly Hard Seltzer targets millennials shunning Dry January View online | Signup | Forward

Daily Dive Jan.​ 19,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Uplevel your Marketing with Salesforce Master your Marketing is a virtual workshop series dedicated to expanding the skills of marketers. Join experts and thought leaders for best practices and fun. Learn more.   Home Depot, Omnicom face shareholder questions over advertising's role funding hate speech In response to questions about shareholder resolutions, both companies outlined their stances against hate speech and steps they've taken to address the issue. UPDATED Tracking every ad buy for Super Bowl LV Coca-Cola skips the game this year as it handles corporate layoffs, a major business restructuring and a global agency review that could last months. Nike's apps played crucial role in driving engagement, 2020 digital sales growth Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing. Sponsored Content by LiveRamp 3 myths about data collaboration that are holding your business back Successful data collaborations come from addressing preconceived notions, understanding why they have become myths and championing privacy-conscious ways of working with trusted partners. CMOs will be more cautious in 2021 with growth strategies, Gartner finds Almost three quarters of marketers said they will rely on existing customers for growth rather than developing new markets in the months ahead.  Truly Hard Seltzer targets millennials shunning Dry January To promote new tea flavors, the brand offered free merchandise to the 62% of drinking-age millennials avoiding the alcohol-free movement. Column Campaign Trail: Volkswagen's ode to the wheel tracks mobility's evolution A 90-second ad teases the brand's first all-electric car while illustrating the impact of the wheel's revolutionary design on transportation and beyond. What to know about second-party data as marketers tilt toward collaboration Forecasts from Winterberry Group outlined use cases in areas like insights and measurement, while cautioning how second-party data can be misapplied. Read more news Location-Based Marketing in a Post-COVID World Explore common vulnerabilities of location-based marketing and how they could misdirect your efforts in this on-demand webinar. Learn More From Our Library Trendline The state of small business in retail Trendline Inside the mobile trends shaping retail Trendline Digital transformation in the era of e-commerce Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce View all resources What We're Reading CNBC Spotify's big bet on podcasts is failing, Citi says Ad Age Walmart loses Marc Lore, architect of its e-commerce revival Gizmodo This Was WhatsApp's Plan All Along Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET How to Redesign Workflows for a Seamless Remote Work Experience Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why Marketers Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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