Jan. 29 - Old Spice offers 'pep talk' after downer year | Pringles reanimates zombie on Twitch

Pringles brings video game zombie to life in Twitch livestream; Campaign Trail: Discover looks toward brighter days in ad showcasing financial tools; AB InBev's Cutwater Spirits taps 'Schitt's Creek' star for multichannel campaign; Apple reports record revenue with IDFA changes set for 'early spring' View online | Signup | Forward

Daily Dive Jan.​ 29,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Audience Targeting Insights for the Savvy Digital Marketer Your total addressable market is bigger than you think. Download this guide, make better audience targeting decisions and level up your digital media campaigns.   Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence Launching around Super Bowl week, the campaign aims to provide a boost to those feeling the economic and emotional turmoil of a downer year. Pringles brings video game zombie to life in Twitch livestream The Kellogg-owned snack sponsored a livestream in which a gaming influencer lured a zombie out of a video game, mimicking one of the brand's TV spots. Column Campaign Trail: Discover looks toward brighter days in ad showcasing financial tools A new brand positioning was crafted to highlight Discover's financial services beyond just transactions. Sponsored Content by 8th Wall 5 reasons WebAR should be part of your marketing plan Find out why brands are all-in on WebAR and what you need to know to add it to your marketing plans. AB InBev's Cutwater Spirits taps 'Schitt's Creek' star for multichannel campaign Along with a social media series and sweepstakes, the campaign includes a spot that will air in key regional markets during the Super Bowl. Apple reports record revenue with IDFA changes set for 'early spring' The company saw revenue hit $111.4 billion in its first quarter, a 21% year-over-year lift fueled by double-digit growth in each product category. UPDATED Tracking every ad buy for Super Bowl LV While their flagship brands are skipping the game, PepsiCo's Rockstar Energy and AB InBev's Bud Light Seltzer Lemonade will both make Super Bowl debuts. Read more news Featured Resources FROM: Rival Technologies & Reach3 Insights Learn What's Next in the 2021 Consumer Landscape [Research] 2021 CMO Playbook: Lessons from COVID-19 and what brands can expect in the year ahead [Article] Forget "New Normal" — to navigate the pandemic, CMOs must prepare for a series of "Next Normals" [eBook] The future of insights: What the mobile era has in store for marketing research From Our Library Trendline The state of small business in retail Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources What We're Reading Adweek Robinhood's Poor Decision Announcement Will Haunt the Brand Forever The New York Times G.M. Will Sell Only Zero-Emission Vehicles by 2035 HR Dive PepsiCo turns to Minecraft, moving virtual training away from 'Zoom fatigue' The Drum Black Lives Matter: have ad agencies followed through on their promises? Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. American Veterans Center Teams Up With Ingram Digital Consulting to Create a Data Driven Video Strategy Press release from Ingram Digital Consulting Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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