Jan. 15 - Stella teams with Blue Apron for Super Bowl menu | What to know about second-party data

What to know about second-party data as marketers tilt toward collaboration; Campaign Trail: Volkswagen's ode to the wheel tracks mobility's evolution; ISpot buys Ace Metrix to expand analytics for TV and CTV ads; Kia nixes 'Motors' from name as it sets sights beyond vehicle manufacturing View online | Signup | Forward

Daily Dive Jan.​ 15,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact 8 cool affiliate partnerships for 2021 Go beyond affiliate networks in your partnerships with inspiration from these innovative programs at companies like Lenovo, Cabela's, Purple Carrot, and more. Get the research.   Note from the editor Marketing Dive will not publish a newsletter on Monday, Jan. 18, in recognition of Martin Luther King Jr. Day. As you settle in for the holiday weekend, be sure to catch up on our recent coverage of CES. At the virtual conference, Marc Pritchard explained how P&G is asserting greater control over its business, while executives from the NHL, WNBA and WWE detailed how they changed digital strategy on the fly to meet consumers' pandemic-spurred demands. Marketing Dive will return to your inbox on Tuesday, Jan. 19. As always, thanks for reading. Chris Kelly Associate Editor, Marketing Dive Email Stella Artois ties with Blue Apron to serve at-home Super Bowl menu NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series. What to know about second-party data as marketers tilt toward collaboration Forecasts from Winterberry Group outlined use cases in areas like insights and measurement, while cautioning how second-party data can be misapplied. Column Campaign Trail: Volkswagen's ode to the wheel tracks mobility's evolution A 90-second ad teases the brand's first all-electric car while illustrating the impact of the wheel's revolutionary design on transportation and beyond. Sponsored Content by Salesforce Uplevel your marketing moments with Salesforce Join Salesforce experts, thought leaders, and fellow Trailblazers for an hour of expert-led education, best practices and fun. Access our Master Your Marketing Workshops on demand. ISpot buys Ace Metrix to expand analytics for TV and CTV ads The deal addresses the need to measure both business outcomes and brand impact for ads amid a media marketplace fragmented between linear and streaming TV. UPDATED Kia nixes 'Motors' from name as it sets sights beyond vehicle manufacturing After revealing a new logo and slogan earlier in the month, the automaker further detailed plans to center more of its business on sustainable areas like electric vehicles and mobility services.  Ads on Facebook may not be that important for brands after all, Forrester data shows An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year. How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans. UPDATED Tracking every ad buy for Super Bowl LV Doritos is the latest Frito-Lay brand to tease a mystery ahead of its big game spot. Read more news Featured Resources FROM: Iterable Create Personalized Messaging for Your Customers Personalization Playbook: User Segmentation Personalization Playbook: Workflow Building Personalization Playbook: Lifecycle Mapping From Our Library Playbook Creative Automation Is a Must for E-Commerce Marketing Teams Celtra Trendline Inside the mobile trends shaping retail Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce View all resources What We're Reading Retail Dive Bed Bath & Beyond taps Target, Macy's vets to build out its marketing team Ad Age McCann's Rob Reilly jumps ship to WPP as global chief creative officer The Wall Street Journal Startup Pushes Picture-in-Picture Ads for Streaming TV CNBC Global growth in ad spend on video-on-demand is outpacing traditional media Digiday ‘An ordinary course of business’: Why agency holding groups could be the next arbitrage target for private equity investors Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET How to Redesign Workflows for a Seamless Remote Work Experience Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why Marketers Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Company Announcements Press releases from companies in your industry. Button and Branch join hands to help brands unlock mobile growth in the affiliate channel Press release from Button Casted Introduces Video Podcasting Press release from Casted Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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