Jan. 26 - Super Bowl's marketing role hits slump | Coke delivers coffee soda by drone

Coke delivers coffee-flavored soda from Walmart by drone; 7-Eleven turns latest experiential store into 'gaming palace' Airbnb; NBCUniversal, Twitter deepen partnership to meet growing demand for premium social content; Papa John's offers chance to win 'Epic Stuffed Chair' designed for binge-watching View online | Signup | Forward

Daily Dive Jan.​ 26,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Audience Targeting Insights for the Savvy Digital Marketer Your total addressable market is bigger than you think. Download this guide, make better audience targeting decisions and level up your digital media campaigns.   Deep Dive Super Bowl's status as marketing bellwether diminished as brands play it safe Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity. Coke delivers coffee-flavored soda from Walmart by drone To promote the product launch, the company offered drone delivery in the "buzzworthy" community of Coffee County, Georgia. 7-Eleven turns latest experiential store into 'gaming palace' Airbnb Before the location opens to the public, two fans can book a stay that includes access to a PlayStation 5 and a one-hour Twitch session with a top gamer. Sponsored Content by Salesforce Uplevel your marketing moments with Salesforce Join Salesforce experts, thought leaders, and fellow Trailblazers for an hour of expert-led education, best practices and fun. Access our Master Your Marketing Workshops on demand. NBCUniversal, Twitter deepen partnership to meet growing demand for premium social content The two are expanding their work in advertising sales and content sharing as the pandemic drives up consumer appetites for formats like livestreaming. Papa John's offers chance to win 'Epic Stuffed Chair' designed for binge-watching Sports fans can share videos of their "epic moves" on social media for prizes that include an overstuffed, motorized chair valued at $32,500. Opinion CMO, heal thyself! Chief marketers must standardize the role in order to align their skills with growth strategy and measure success, writes MMA Global CEO Greg Stuart. UPDATED Tracking every ad buy for Super Bowl LV AB InBev will run its first corporate Super Bowl spot, while Huggies' first appearance in the big game will introduce a new look and feel for the brand. Read more news Featured Resources FROM: Rival Technologies & Reach3 Insights Learn What's Next in the 2021 Consumer Landscape [Research] 2021 CMO Playbook: Lessons from COVID-19 and what brands can expect in the year ahead [Article] Forget "New Normal" — to navigate the pandemic, CMOs must prepare for a series of "Next Normals" [eBook] The future of insights: What the mobile era has in store for marketing research From Our Library Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Webinar - on demand How to Redesign Workflows for a Seamless Remote Work Experience Kintone Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources What We're Reading Reuters PepsiCo, Beyond Meat partner to develop new plant-based snacks Variety Vimeo Raises $300 Million, Valuation Tops $5 Billion Ahead of IAC’s Planned Spinoff Ad Age Citi sticks with Justin Thomas despite homophobic slur The Daily Beast Can the Beauty Industry Confront Colorism? Suggest a story we should read Upcoming Events Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why Marketers Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Company Announcements Press releases from companies in your industry. Wharton School Launches 12-month Advanced Business Analytics Program Press release from Emeritus Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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