Jan. 14 - Cheetos teases Super Bowl ad with Ashton Kutcher | Natty Light turns college debt crisis into art

Natural Light illustrates college debt crisis with art installation valued at $470M; Lexus crowdsources gamer-ready car design on Twitch; Ads on Facebook may not be that important for brands after all, Forrester data shows; O'Doul's and Match connect for sober-curious virtual dates View online | Signup | Forward

Daily Dive Jan.​ 14,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact 8 cool affiliate partnerships for 2021 Go beyond affiliate networks in your partnerships with inspiration from these innovative programs at companies like Lenovo, Cabela's, Purple Carrot, and more. Get the research.   Cheetos teases mysterious Super Bowl ad starring Ashton Kutcher The commercial for Cheetos Crunch Pop Mix will mark the second straight year the Frito-Lay brand has run an ad in the big game. Natural Light illustrates college debt crisis with art installation valued at $470M A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit. Lexus crowdsources gamer-ready car design on Twitch The luxury carmaker will customize a full-size version of its 2021 IS sedan based on poll results from Wednesday's livestream. Ads on Facebook may not be that important for brands after all, Forrester data shows An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year. O'Doul's and Match connect for sober-curious virtual dates AB InBev's non-alcoholic beer brand is tapping research by the dating app that found 32% of singles feel social pressure to drink on a first date. FIFA teams soccer players with musicians in new podcast series The soccer federation partnered with Universal Music to showcase the power of music as part of a broader push into original audio programming. P&G's Pritchard shares playbook for managing ongoing disruption Speaking at CES, the executive detailed how P&G is asserting greater control over its business, including a media planning strategy that is now handled 80% in-house. UPDATED Tracking every ad buy for Super Bowl LV Online auto dealer Vroom makes its Super Bowl debut in a spot that dramatizes the frustrating car-buying process. Read more news Featured Resources FROM: Iterable Create Personalized Messaging for Your Customers Personalization Playbook: User Segmentation Personalization Playbook: Workflow Building Personalization Playbook: Lifecycle Mapping From Our Library Playbook Creative Automation Is a Must for E-Commerce Marketing Teams Celtra Trendline Inside the mobile trends shaping retail View all resources What We're Reading Ad Age At CES, pre-recorded panels miss the live turmoil in the tech world Adweek The Great De-Platforming Continues: Snapchat Permanently Bans Donald Trump CNBC Taco Bell’s mea culpa to vegetarians: Potatoes are back and it will test Beyond Meat menu item The Drum Dentsu folds Vizeum into iProspect Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET How to Redesign Workflows for a Seamless Remote Work Experience Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why Marketers Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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