Jan. 12 - Frito-Lay to run trio of Super Bowl ads | 88% of marketers prioritize first-party data

88% of marketers say collecting first-party data is a 2021 priority, study says; Checkers & Rally's CMO on 'crunching' 2020 and being nimble in the new year; S4 buys agency Tomorrow to expand MediaMonks' business in China; WW pumps up app-based membership with podcasts, virtual experiences View online | Signup | Forward

Daily Dive Jan.​ 12,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact 8 cool affiliate partnerships for 2021 Go beyond affiliate networks in your partnerships with inspiration from these innovative programs at companies like Lenovo, Cabela's, Purple Carrot, and more. Get the research.   Frito-Lay to run trio of Super Bowl ads for first time An expanded Super Bowl play from the snack marketer suggests parent PepsiCo is looking to dominate advertising around an unusual big game. 88% of marketers say collecting first-party data is a 2021 priority, study says About half of respondents have amplified digital experiences and strategies to collect more first-party data, per Merkle's 2021 Customer Engagement Report. Q&A Checkers & Rally's CMO on 'crunching' 2020 and being nimble in the new year QSR veteran Dwayne Chambers explained how an in-house marketing team and the restaurant's drive-thru concept helped the chain score a record year. Sponsored Content by Salesforce Datorama Build an effective data measurement strategy in 3 steps Solve common reporting challenges with marketing intelligence. Download the playbook to learn how. S4 buys agency Tomorrow to expand MediaMonks' business in China The group's third acquisition of the new year signals marketing M&A may be ramping up after stalling during the early days of the pandemic. WW pumps up app-based membership with podcasts, virtual experiences The company formerly known as Weight Watchers debuted a plan for digitally savvy members built with pandemic-spurred behaviors in mind. GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign An "Everybody In" platform features figures like Malcolm Gladwell and comes as the automaker plans to invest $27 billion in electric vehicles. Opinion Will Disney leverage its growing strength in streaming to launch an ad-subsidized model? Disney+ had the advantage of brand recognition and a strong content library from the outset, positioning it for the next step in its evolution, Innovid's Tal Chalozin writes. UPDATED Tracking every ad buy for Super Bowl LV Frito-Lay plans to air three in-game ads for the first time, and online freelancer platform Fiverr will make its debut to spotlight how it supports businesses during the pandemic. Read more news Featured Resources FROM: Iterable Create Personalized Messaging for Your Customers Personalization Playbook: User Segmentation Personalization Playbook: Workflow Building Personalization Playbook: Lifecycle Mapping From Our Library Playbook Creative Automation Is a Must for E-Commerce Marketing Teams Celtra Trendline Top trends from 2020's holiday shopping season View all resources What We're Reading The Wall Street Journal More Blue-Chip Companies Halt Political Donations After Capitol Riot by Trump Supporters NBC News Doritos ad featuring sweet coming out story goes viral CNBC Carrie Underwood signs equity deal with sports drink maker Bodyarmor Adweek Former Leaders of Ogilvy’s Brand Consulting Practice Start Consultancy Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why Marketers Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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