Weekender: GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign

Signup | Forward Weekender Jan.​ 16,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Impact 8 cool affiliate partnerships for 2021 Go beyond affiliate networks in your partnerships with inspiration from these innovative programs at companies like Lenovo, Cabela's, Purple Carrot, and more. Get the research.   GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign An "Everybody In" platform features figures like Malcolm Gladwell and comes as the automaker plans to invest $27 billion in electric vehicles. 88% of marketers say collecting first-party data is a 2021 priority, study says About half of respondents have amplified digital experiences and strategies to collect more first-party data, per Merkle's 2021 Customer Engagement Report. Ads on Facebook may not be that important for brands after all, Forrester data shows An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year. T-Mobile, Snickers, Capital One top rankings of 'stand-out' 2020 ads Next month's Super Bowl is likely to bring more lighthearted, nostalgic and inspiring spots as brands look to engage pandemic-weary consumers, Ace Metrix predicts. How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans. Featured Resources FROM: Iterable Create Personalized Messaging for Your Customers Personalization Playbook: User Segmentation Personalization Playbook: Workflow Building Personalization Playbook: Lifecycle Mapping From Our Library Trendline The state of small business in retail Playbook Creative Automation Is a Must for E-Commerce Marketing Teams Celtra Trendline Inside the mobile trends shaping retail Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce View all resources Best of What We're Reading Retail Dive Bed Bath & Beyond taps Target, Macy's vets to build out its marketing team Ad Age McCann's Rob Reilly jumps ship to WPP as global chief creative officer The Wall Street Journal Startup Pushes Picture-in-Picture Ads for Streaming TV CNBC Global growth in ad spend on video-on-demand is outpacing traditional media Digiday ‘An ordinary course of business’: Why agency holding groups could be the next arbitrage target for private equity investors Ad Age At CES, pre-recorded panels miss the live turmoil in the tech world Suggest a story we should read Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET How to Redesign Workflows for a Seamless Remote Work Experience Jan. 20, 2021 - Jan. 20, 2021 | Webinar 2pm ET Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why Marketers Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of ​ , , ,​ . We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip