Oct. 9 - How PepsiCo is shaking up holiday marketing | Sour Patch Kids' reverse trick-or-treating

Sour Patch Kids turns the tables on Halloween trick-or-treating; Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic; TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video; Mars partners with Disney for Halloween short film series amid altered holiday View online | Signup | Forward

Daily Dive Oct.​ 9,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama 3 Steps to Effective Data Measurement Make the most of your data with a marketing intelligence strategy. Check out the Marketing Intelligence Playbook to see the 3 key steps.   PepsiCo speeds up shift toward streaming, digital as holidays loom With the pandemic putting localization and personalization in the spotlight, the marketer sees digital as better-suited to deliver the goods than traditional media, executives said at Advertising Week. Sour Patch Kids turns the tables on Halloween trick-or-treating The Mondelez candy is the latest brand to find fresh ways to remain relevant as the pandemic continues to threaten holiday traditions around the country. Column Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic A digital content effort highlights 10 artisans from around the globe and centers on championing the dignity of work during a tough year. Sponsored Content by Validity A crash-course in improving email delivery Understand the concepts affecting deliverability, and how to better reach your audience, with this foundational guide. Download here. TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users.  Mars partners with Disney for Halloween short film series amid altered holiday After unveiling a virtual Halloween experience, the candy company continues to connect with homebound consumers through holiday-themed content. How Honda and Nestlé make authentic connections through esports Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week. Read more news How Comcast Uses Identity Marketing to Reach Gen Z Explore how Comcast leveraged identity marketing to develop successful customer acquisition campaigns and attract new, lifelong customers. Watch Now From Our Library Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By Brand Studio Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Playbook How Retailers Need to Prepare for the 2020 Holiday Season By Brand Studio View all resources What We're Reading AdExchanger EMarketer Revises Its Digital Ad Spend Forecast Upward (Yes, There's Actually Some Good News) Wired Amazon Wants to ‘Win at Games.’ So Why Hasn’t It? Ad Age WarnerMedia names Jean-Paul Colaco as new ad sales chief Adweek Infosys Acquires Digital Services and Consulting Agency Blue Acorn iCi Suggest a story we should read Upcoming Events How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip