Oct. 8 - Coors Seltzer launch makes environmental case | Wells Fargo ads empowered as Q3 heated up

Wells Fargo cracked empowerment formula as advertising heated up in Q3, analysis finds; How Honda and Nestlé make authentic connections through esports; Budweiser embraces 'Bones & Bud' meme with life-size beer pillow; Mondelez CFO redirecting travel, real estate funds to marketing View online | Signup | Forward

Daily Dive Oct.​ 8,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama 3 Steps to Effective Data Measurement Make the most of your data with a marketing intelligence strategy. Check out the Marketing Intelligence Playbook to see the 3 key steps.   MolsonCoors makes environmental case for Coors Seltzer launch While the marketing for some hard seltzer brands takes a lighthearted approach, MolsonCoors is banking on younger consumers' affinity for activism. Wells Fargo cracked empowerment formula as advertising heated up in Q3, analysis finds Typically a quiet period, Q3 was busier this year as many brands played catch-up after keeping their powder dry in the early days of the pandemic. How Honda and Nestlé make authentic connections through esports Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week. Sponsored Content by Whatagraph Build a killer social media presence using this template Learn how to review your social media results the right way. Plan your content in advance to jump on the next trend. Get your eBook. Budweiser embraces 'Bones & Bud' meme with life-size beer pillow Internet memes can be powerful ways for brands to boost their exposure on social media, especially if they act quickly. Mondelez CFO redirecting travel, real estate funds to marketing After cutting marketing funding at the onset of the pandemic, the snack food giant is bolstering its advertising budget, Luca Zaramella said.  P&G's pledge for social change embraces 'progress, not perfection' In the wake of the pandemic and protests sparked by racial injustice, the bar is higher for purpose-driven marketing to have the same impact as years past, panelists said during Advertising Week. Social listening enabled Kroger's speedy pandemic marketing response Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week. How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth As media consumption habits quickly change, executives from major brands detailed the opportunities that connected TV provides during an Advertising Week panel. Read more news How Comcast Uses Identity Marketing to Reach Gen Z Explore how Comcast leveraged identity marketing to develop successful customer acquisition campaigns and attract new, lifelong customers. Watch Now From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Trendline Developments and Trends in Holiday Shopping Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Playbook How Retailers Need to Prepare for the 2020 Holiday Season By Brand Studio View all resources What We're Reading PR Week Lowe's hires BCW, Edelman alum Ben Boyd to lead communications Bloomberg U.S. Explores Curbs on Ant Group, Tencent Payment Systems Wired Ad Tech Could Be the Next Internet Bubble Suggest a story we should read Upcoming Events How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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