Oct. 5 - Hostess prepares for Halloween at home | Instagram brings shopping to Reels, IGTV

Instagram brings shopping to Reels, IGTV as commerce commands social spotlight; 'The Bachelorette' returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV; Candy ad spend decreases 19% while product sales increase before Halloween View online | Signup | Forward

Daily Dive Oct.​ 5,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama 3 Steps to Effective Data Measurement Make the most of your data with a marketing intelligence strategy. Check out the Marketing Intelligence Playbook to see the 3 key steps.   Hostess tries to keep Halloween fun as festivities look different this year Focusing on at-home celebrations and kid-friendly recipes reflects the brand's research showing some consumers plan to host small parties. Instagram brings shopping to Reels, IGTV as commerce commands social spotlight Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok. 'The Bachelorette' returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV The partnership between a digital media brand, a TV network and a streaming channel reflects the scarcity of big-event original programming right now. Sponsored Content by Validity 1 in 6 emails never reach the inbox Do you know where your emails are going? We break down the keys to deliverability and help you benchmark your own program's success. Download the report. Candy ad spend decreases 19% while product sales increase before Halloween The effects of the pandemic are being felt on candy advertising, with data from market researcher Numerator suggesting that companies are running smaller digital campaigns, rather than large TV buys. Read more news How Comcast Uses Identity Marketing In this on-demand webinar, learn how marketers at Comcast designed profitable promotions for the Gen Z market with identity marketing. Watch Now From Our Library Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond Trendline Developments and Trends in Holiday Shopping Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio View all resources What We're Reading CNBC Airbnb seeks to raise roughly $3 billion in IPO The Wall Street Journal AT&T CEO Says Big HBO Bet Will Pay Off in Long Run Adweek Vice Media Group Names Agency Veteran as Global CMO Ad Exchanger The Top 6 Things You Should Know About CVS’ Retail Media Network Suggest a story we should read Upcoming Event How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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