Oct. 2 - Hyundai gets into gaming, AR | Mars Wrigley hosts virtual trick-or-treating

Mars Wrigley's virtual Halloween lets consumers collect candy credits in costumed avatars; S.Pellegrino swaps signature dishes between NY, LA restaurants; Mondelez lays out marketing strategy for a post-cookie future View online | Signup | Forward

Daily Dive Oct.​ 2,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Act-On 4 Best Practices for Effective Lead Nurturing Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost. Make the most of every opportunity and learn how to convert more leads into customers. Get the Ebook.   Hyundai revs up new Elantra with TV ads, AR showcases and gaming Teaming with livestreaming platform Mobcrush is a unique approach for a car brand, but points to how gaming continues to attract mainstream marketers. Mars Wrigley's virtual Halloween lets consumers collect candy credits in costumed avatars Treat Town offers virtual opportunities to trick-or-treat through October as holiday-related marketing continues to evolve during the pandemic. S.Pellegrino swaps signature dishes between NY, LA restaurants The Nestlé brand is letting residents of both cities sample food from restaurants on the opposite coast as the pandemic continues to scuttle travel plans. Sponsored Content by Marketing Dive Brand Studio Build better customer experiences in 2020 Discover how two major retailers boosted revenue and audience reach despite COVID-19 by revamping their audience identity strategies in this on-demand webinar. Mondelez lays out marketing strategy for a post-cookie future During Advertising Week, the company behind brands like Oreo and Wheat Thins detailed a layered approach to performance-based marketing. Read more news How Warby Parker is Driving App Demand In this on-demand webinar, learn how brands like Warby Parker, Lyft and Hotels.com are boosting app engagement in 2020. Watch Now From Our Library Webinar - on demand How Thred Up Achieves Hyper-Personalization By Brand Studio Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By Brand Studio Trendline Developments and Trends in Holiday Shopping View all resources What We're Reading Adweek In Nike's First Esports Ad, Gamers Attend an Insane Bootcamp CNBC After bubble experiment, NHL turns to new ad tech to make up for missed revenue due to coronavirus Suggest a story we should read Upcoming Event How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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